Marketing Director
marqueebrands· Marketing
About this role
Marketing Director
Summary
Lead global marketing for Laura Ashley across the UK and international markets.
This role sets the global marketing direction, ensures brand consistency across licensee partners, and aligns internal teams and external parters to deliver cohesive, commercially relevant brand activity.
This position does not directly operate e-commerce but requires strong understanding of social, digital and marketplace ecosystems to guide partner execution.
Key Responsibilities
Strategy & Planning
- Define and lead the global marketing strategy across UK and Rest of World
- Translate brand positioning into clear, executable plans across regions and partners.
- Partner with US team to align global priorities, campaigns, and messaging
- Set annual and seasonal marketing direction tied to product launches and retail calendars
- Own the marketing channel mix, driving performance across social, content,PR, influencers, partnerships, events, digital marketing, and retail
Brand
- Own and evolve brand guidelines across all channels and markets.
- Act as final approval for brand expression across campaigns, content, and partner activity
- Ensure consistent brand execution across all licensing and retail partners
- Lead development of seasonal toolkits and brand assets for global use
Marketing
- Guide marketing execution across a global network of licensing and retail partners
- Provide direction across key channels including social, PR, influencer, and partnerships
- Ensure consistency across partner-operated e-commerce and digital platforms
- Lead concepting of global campaigns and key seasonal brand moments
- Oversee creative direction for content and brand imagery
- Identify and develop partnerships and collaborations that support brand positioning
- Ensure strong and consistent brand presence across cultural and commercial moments
Social & PR
- Define global social strategy and content direction
- Oversee PR strategy and agency relationships
- Set frameworks for influencer activity and brand storytelling
- Establish performance tracking across social and PR
Leadership & General
- Lead and develop the UK marketing team
- Ensure focus, prioritization, and alignment with global strategy
- Partner cross-functionally with Brand Management
and Design teams
- Act as the central marketing lead across internal and external stakeholders
Key skills
- Experience operating within a global brand or licensing model
- Strong brand and creative judgment
- Ability to lead through influence across partners and regions
- Deep understanding of modern marketing channels, particularly social and content
- Comfortable operating at both strategic and executional levels
Location:
Home working / London (Hammersmith)
Full time position, Monday – Friday 9.00 – 17.30
Reports to:
Chief Marketing Officer, Marquee Brands
Reports:
- Marketing Manager
- Associate Marketing Manager
- Graphic Designer
- Customer Service Assistant
Frequently Asked Questions
Is the salary disclosed for the Marketing Director position at marqueebrands?
The salary for this Marketing Director role at marqueebrands is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Director position at marqueebrands located?
This Marketing Director role at marqueebrands is based in Hybrid, London, Hammersmith and Fulham, United Kingdom. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Director role at marqueebrands full-time or part-time?
This is listed as a Full Time position. It is posted as a Marketing Director role in the Marketing department at marqueebrands.
Which team or department does the Marketing Director at marqueebrands belong to?
This Marketing Director position is part of the Marketing department at marqueebrands. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Director position at marqueebrands?
Click the "Apply Now" button on this page. You will be redirected to marqueebrands's official application portal hosted on bamboohr where you can submit your application directly.
When was the Marketing Director job at marqueebrands posted?
This Marketing Director position at marqueebrands was posted on Apr 14, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Director
marqueebrands
You'll be redirected to marqueebrands's official application page on bamboohr.