Sr. Director, Data Product & Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

We are seeking an accomplished and visionary Senior Director, Data Product & Platforms to lead the development and execution of our enterprise-wide Customer Data and Activation Platform strategy. This executive role owns the holistic lifecycle of first-party customer data across our data activation ecosystem—from governance and data quality to strategic audience segmentation, monetization, and activation. You will be responsible for defining the long-term vision for our audience data products and platforms (including CDP, Media, and Measurement systems), managing a portfolio of high-impact use cases, and leading organizational change to ensure our marketing efforts are truly data-driven and deliver maximum ROI. 

Responsibilities include, but are not limited to: 

Develop and Execute Data Strategy 

• Define a comprehensive data vision for the Customer Data Ecosystem and marketing platforms that aligns with organizational goals and competitive trends. 

• Translate strategic objectives into actionable plans for data activation and marketing technology. 

Governance and Compliance 

• Own the data governance framework for all first-party customer data, including defining core data standards and ensuring adherence to privacy regulations (GDPR, CCPA). 

• Implement risk management practices to safeguard data integrity and ethical use. 

Platform Roadmap & Portfolio Management 

• Oversee the marketing data ecosystem (CDP, Media, Measurement), managing the roadmap for data ingestion, ETL/ELT enhancements, and feature rollouts. 

• Lead cross-functional prioritization sessions and manage delivery pipelines (e.g., JIRA) with engineering teams to ensure timely execution and resource alignment. 

Innovation and Continuous Improvement 

• Research emerging data technologies and trends to maintain a cutting-edge marketing data ecosystem. 

• Drive adoption of innovative solutions that improve data quality, integration, and activation capabilities. 

Audience Strategy & Monetization 

• Define global audience segmentation strategies to optimize marketing performance. 

• Identify and execute opportunities for data monetization, leveraging first-party data assets to generate revenue and competitive advantage. 

Executive Communication & Influence 

• Serve as the primary advocate for marketing data initiatives, presenting vision, impact, and progress to executive leadership and key stakeholders. 

• Build consensus and secure buy-in for strategic priorities across the organization. 

Change Management & Adoption 

• Lead organizational change efforts to embed data-driven marketing practices and ensure successful platform adoption. 

• Promote transparency and information sharing to foster trust and alignment. 

Leadership & Team Development 

• Provide strong leadership for the data activation and operations function, including team growth and capability building. 

• Mentor and coach team members, fostering professional development and high performance. 

• Encourage collaboration across data teams (scientists, engineers, analysts) and business units (Marketing, Sales, Product). 

Qualifications

• 8+ years of progressive experience in digital marketing, marketing technology, or data product management, with significant experience operating at a strategic leadership level. 

• Comprehensive understanding and strategic experience overseeing major Customer Data, Media, and Measurement Platforms (e.g., CDP like Segment/Tealium, DSPs, DMPs, Web Analytics, Ad Servers) and their complex integration across the marketing technology stack. 

• Technical Expertise and Data Literacy including a comprehensive understanding of data analysis techniques, data modeling, data visualization, and data quality. 

• Proficiency with analytical tools (SQL, BI tools) for guiding technical decisions. 

• Proven success in vision casting, developing and executing complex data strategies, managing a portfolio of projects, and driving organization-wide adoption of new systems. 

• Bachelor’s degree in Computer Science, Engineering, or a related field (Master’s degree preferred) or equivalent relevant executive experience. 

Additional Requirements

• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $195,000 - $235,000 (bonus & long-term incentive eligible). 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.