Marketing Manager - Robotics

Company Description

Stäubli is a value driven technological solutions provider with four dedicated activities: Electrical Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.

Job Description

Job Function:

The Robotics Regional Marketing Manager leads and develops the regional marketing and communication team, ensuring clear priorities, alignment, and strong execution of the marketing roadmap. This role is responsible for driving regional marketing performance by accelerating lead generation, elevating brand awareness, and ensuring impactful communication across all channels. Acting as a key liaison between regional marketing, sales teams, and central teams, the manager ensures alignment and effective execution of strategies.

Reports to:

This position holds a regional scope for the Robotics division and reports to the Regional Division Manager, with a dotted-line reporting relationship to the Central Marketing Manager.

Responsibilities and Objectives:

• Marketing strategy and execution
  • Define and execute regional marketing activities to generate qualified leads and strengthen brand awareness.
  • Analyze competitive landscape and customer needs to guide regional initiatives and support Sales.
  • Ensure consistent and high-quality internal and external communication.
     
• Brand awareness across all channels (events, PR & digital)
  • Plan and manage regional events, trade shows, conferences and customer engagements.
  • Develop and maintain relationships with local media, partners and industry influencers.
  • Expand digital presence to increase lead volume, improve lead quality and support overall brand visibility.
     
• Team leadership & global community engagement
  • Lead, develop and structure the regional marketing & communication team, ensuring clear priorities and strong execution.
  • Foster collaboration, autonomy and continuous learning within the team and the division.
  • Oversee day-to-day marketing operations, resource allocation and performance standards.
  • Collaborate closely with central teams and regional stakeholders (sales, marketing…) to ensure alignment, share insights and contribute to continuous improvement initiatives.

Qualifications

• 7–10 years’ experience in B2B marketing, including team leadership
• Working knowledge of core marketing fundamentals (brand positioning, content, digital, PR, events) and budget ownership
• Fluency in English
• Proven leadership experience managing a marketing team, with strong organizational and communication skills.
• Solid understanding of digital marketing fundamentals, including SEO, social media, content marketing and CRM/analytics tools.
• Ability to manage budgets, work autonomously and agility.
• Professional proficiency in local language and English, with willingness to travel occasionally (approx. 25%)
   

Additional Information

Physical Requirements:

• Periods sitting at a desk and working on a computer
• Must be able to lift, push, pull, and carry objects
• Must be able to lift up to 25 pounds at times
• Dexterity and accuracy as needed to operate equipment

Work schedule:

• Willingness to travel as required both domestically and internationally (up to 25%)
• This position will report to the Duncan, SC office with flexible (hybrid) schedule after completion of 90-day training program.

Stäubli Corporation is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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