Assistant Sales Manager - Groups and Events
minorinternational· Sales
About this role
Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
Job Description
We are seeking an experienced and organized Assistant Sales Manager to join our dynamic sales team at our resort in Koh Yao Yai, Thailand. In this role, you will support the Commercial Team in driving revenue growth through groups and events business while delivering exceptional customer service. You will be responsible for managing client relationships, coordinating event logistics, and leading a team to achieve sales targets in a fast-paced hospitality environment.
- Assist in developing and executing sales strategies to attract and retain group and event business
- Manage the full lifecycle of group and event bookings, from initial inquiry through post-event follow-up
- Build and maintain strong relationships with corporate clients, travel agencies, and event planners
- Coordinate with internal departments (operations, housekeeping, food and beverage) to ensure seamless event execution
- Prepare and present customized proposals and quotations to prospective clients
- Monitor and analyze sales performance metrics, forecasting, and pipeline management
- Support the training and development of the sales team to enhance their skill set and performance
- Manage group and event budgets, ensuring profitability and cost efficiency
- Conduct site inspections and venue walkthroughs with clients to showcase facilities
- Maintain accurate records in the customer relationship management (CRM) system and sales documentation
- Participate in industry events, networking activities, and promotional initiatives to generate leads
- Handle client inquiries and concerns professionally, ensuring customer satisfaction and retention
Qualifications
- 2-3 years of proven experience in sales management, with a focus on groups and events
- Demonstrated experience in hospitality, resort operations, or event coordination
- Strong proficiency in CRM software and sales reporting tools
- Excellent communication and interpersonal skills, with the ability to build rapport with diverse clients
- Proven negotiation and closing abilities with a track record of meeting or exceeding sales targets
- Strong organizational and time management skills with the ability to manage multiple projects simultaneously
- Team leadership experience with the ability to motivate and develop staff
- Proficiency in Microsoft Office Suite and event management software
- Knowledge of group booking systems and hospitality management systems
- Ability to work flexible hours, including evenings and weekends as needed for events
- Willingness to work in a resort environment and adapt to a multicultural workplace
- Multilingual abilities (English and Thai preferred) or strong English communication skills
- Customer-focused mindset with a commitment to delivering exceptional service
- Analytical skills with the ability to interpret sales data and market trends
- Experience in luxury hospitality or high-end event management is preferred
Additional Information
Frequently Asked Questions
Is the salary disclosed for the Assistant Sales Manager - Groups and Events position at minorinternational?
The salary for this Assistant Sales Manager - Groups and Events role at minorinternational is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Assistant Sales Manager - Groups and Events position at minorinternational located?
This Assistant Sales Manager - Groups and Events role at minorinternational is based in Koh Yao Yai, Koh Yao Yai, Phang Nga, Thailand, Phang Nga, th. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Assistant Sales Manager - Groups and Events role at minorinternational full-time or part-time?
This is listed as a Full time position. It is posted as a Assistant Sales Manager - Groups and Events role in the Sales department at minorinternational.
Which team or department does the Assistant Sales Manager - Groups and Events at minorinternational belong to?
This Assistant Sales Manager - Groups and Events position is part of the Sales department at minorinternational. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Assistant Sales Manager - Groups and Events position at minorinternational?
Click the "Apply Now" button on this page. You will be redirected to minorinternational's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Assistant Sales Manager - Groups and Events job at minorinternational posted?
This Assistant Sales Manager - Groups and Events position at minorinternational was posted on Apr 22, 2026. Apply as soon as possible — early applications are often reviewed first.
Assistant Sales Manager - Groups and Events
minorinternational
You'll be redirected to minorinternational's official application page on SmartRecruiters.