Senior Creative Strategist (Static Ads)

Job Title: Senior Creative Strategist (Static Ads)

Location: Remote

Employment Type: Full-Time Contractor

Working Hours: 8 hours per day, EST (Monday–Friday)

Industry: Performance Marketing / DTC

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is hiring a Senior Creative Strategist (Static Ads) to join a performance marketing agency that produces high-volume static ad creative in-house for DTC and e-commerce brands on Meta. This is a senior, research-led role: you find the insights, write the headlines, and serve as the final quality gate before any ad reaches a client. You'll own the research-to-creative pipeline end to end, then partner with a project manager and in-house designers to turn angles into ads that ship. We're looking for someone who would rather find the insight than make the graphic, and who holds creative work to a standard others don't. Get this right and you set the creative direction for every brand the agency touches.

What You'll Do

• Research customer insights across client ad accounts, competitor libraries, Reddit, Amazon reviews, and customer conversations to surface angles that aren't obvious
• Analyze paid performance in Meta Ads Manager across client accounts to spot what's working, what's fatiguing, and where the creative gaps are
• Turn research into clear briefs: angles, headlines, and visual direction for the in-house designers
• Write pattern-interrupting headlines that stop the scroll and make it immediately clear what the product is and why it matters
• Produce multiple headline variations on a single angle, each with a distinct voice and structure
• Review every finished static ad before it ships, checking copy, layout, clarity, and creative variety across the designers' output
• Keep a pulse on what's been sent, what's been rejected, and what's performing to inform future direction
• Use the Meta Ad Library to reverse-engineer competitor creative and catch emerging patterns in the market
• Work alongside a project manager who helps manage priorities and team output: the roles overlap, so you'll collaborate closely

What We're Looking For

• 4+ years of creative strategy or paid-ads creative experience for DTC/e-commerce brands. You've both built static ad concepts AND analyzed and iterated on paid performance, not written copy blindly
• A repeatable research methodology you can walk through end to end. You know which sources you reach for first, how you separate surface-level pain points from converting insights, and how research becomes copy that performs. "I look at competitors" isn't a methodology
• A portfolio or work samples that show strong headline writing, ad concepts, and research-driven thinking
• Deep familiarity with Meta ad formats, Meta Ads Manager, and the Meta Ad Library, including how high-performing static ads are structured
• The ability to articulate why an angle will work before it's tested. You don't just have instinct, you can explain the reasoning and back it up
• Scroll-stopping writing that favors clarity over cleverness, with ten variations on one angle that never sound alike
• Strong quality taste. You know what looks like a real ad versus a template, and you're not afraid to hold work back when it isn't ready
• Comfort in a fast-paced, high-volume creative environment where output matters as much as quality
• Familiarity with AI-powered tools like Claude Code for streamlining creative workflows is a strong plus

Key Performance Metrics (KPIs)

• Quality and consistency of research briefs and copy, measured by the percentage of angles and headlines that move to production without major revision
• Headline performance, tracked by click-through rates and engagement on static ads across client accounts
• QA catch rate, measured by the percentage of ads flagged and improved before shipping to the client
• Creative variety across campaigns, ensuring angles and messaging don't go repetitive
• 30/60/90-day ramp: by day 30, fully onboarded into the research and QA workflow with supervised output; by day 60, independently producing briefs and copy with minimal revision; by day 90, operating as the trusted quality gate across all active accounts

What You Get

• A senior, high-ownership role with competitive compensation discussed individually based on experience
• A fully remote setup with the flexibility to work from anywhere
• Autonomy over the creative pipeline from research through final QA
• Clear KPIs and structured feedback loops so you always know where you stand
• Back-office support from Mint Source for payroll, onboarding, and HR