Senior Marketing Manager

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.

Laku6 is the leading AI-first end-to-end electronics recommerce platform in Indonesia where our technology has helped over 500,000 users sell their gadgets directly for cash or via Trade-In with leading eCommerce Partners. Laku6 is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

Visit www.laku6.com for more information.

Job Description

Job Description

Marketing Key Responsibilities [65%]

• Lead strategy, vision, roadmap planning and execution for Maujual’s growth marketing and 360 marketing efforts that align with business objectives & priorities. 

• Lead store launch campaigns including activations, press releases, and partner presence.

• Oversee a performance marketing direct report for paid digital campaigns across Meta Ads, Google PMax/SEM, and TikTok Ads and review campaign results and optimize spend allocation. 

• Oversee content marketing direct report for social media and content creation. 

• Lead CRM program development including segmentation, lifecycle campaigns, and broadcast messaging via WhatsApp (Qontak) and email (Mailchimp / Shopify Email).

• Coordinate with the CS team and tech stakeholders to operationalize CRM triggers and contact capture at POS.

• Evaluate campaign performance and iterate based on defined evaluation cycles.

• Oversee SEO strategy for Maujual including content planning, on-page optimization. 

• Coordinate with tech stakeholders for technical SEO improvement.

Branding & Design Key Responsibility [20%]

• Manage and update brand guidelines where update is necessary. 

• Ensure that all design workload and requests are managed. 

• Ensure that all design assets are managed. 

• Manage design briefs, vendor procurement (POs), and print production end-to-end.

• Coordinate store branding, offline marketing, public relations materials across all Maujual Store locations.

• Coordinate the end-to-end marketing procurement process: vendor sourcing, price negotiation, purchase order (PO) creation, and invoice tracking. 

• Coordinate delivery timelines and vendor accountability for campaign-critical materials.

CarouBiz Indonesia (B2C Ad Tech) [15%]

• Oversee marketing support for CarouBiz, a B2C ad tech product helping Carousell merchants manage platform ads separate from Maujual's own marketplace presence. 

• Own the P/L performance of CarouBiz as a business unit within PT Laku6 Online Indonesia.

Qualifications

Qualifications

• 8+ years of marketing experience, with at least 2 years in a senior/lead role.

• Demonstrated omnichannel marketing experience spanning offline, digital, and CRM.

• Understanding of Meta Ads, Google Ads (PMax/SEM), and TikTok Ads.

• Proven ability to manage vendors, agencies, and creative teams

• Strong written communication in Bahasa Indonesia; comfortable with English for internal docs

• Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).

• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS

• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.

• Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.

• Sense of ownership and pride in your performance and its impact on the company's success.

Additional Information

We are looking for a Senior Marketing Manager to lead and execute the full marketing function PT Laku6 Indonesia Online D2C brand: Maujual. From brand and offline activation to performance marketing and SEO. This role also oversees CarouBiz Indonesia, an ad tech product under Carousell Indonesia that helps Carousell merchants run ads for their listing.

The ideal candidate is an omnichannel marketing practitioner who is comfortable owning strategy while staying hands-on with execution. You are data-driven and capable of influencing leadership and cross-functional stakeholders.

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.