Business Development Representative (BDR)
About this role
Business Development Representative (BDR)
Location: Toronto (Hybrid) or Remote (North America)
Company: Una Software
About Una
Una is redefining how companies plan and make decisions. In a world of constant change, finance teams can’t rely on static budgets and backward-looking reports. Una is an AI-powered performance planning platform that brings together financial and operational data—helping companies move faster, adapt with confidence, and eliminate uncertainty. We’re building a new standard for planning—one that is dynamic, intelligent, and deeply connected to how businesses actually run.
The Role
We’re hiring a Business Development Representative to help build and scale Una’s pipeline engine. This is not about high-volume, generic outreach. You’ll focus on precision—targeting the right accounts, using real signals, and crafting thoughtful messaging that resonates with finance leaders.
What You’ll Do
- Identify and research target accounts (CFOs and FP&A leaders)
- Execute multi-channel outbound campaigns (email, LinkedIn, calls)
- Leverage intent data and signals to prioritize outreach
- Craft personalized messaging that speaks to real business challenges
- Qualify inbound and outbound leads
- Book high-quality meetings for Account Executives
- Collaborate closely with marketing and sales on messaging and campaigns
What We’re Looking For
- 0–3 years experience in BDR/SDR or related role (or strong desire to break into SaaS sales)
- Strong communication skills—clear, concise, and thoughtful
- Curious and coachable—you actively seek feedback and improve quickly
- High energy and resilience—you’re comfortable with rejection and keep going
- Organized and disciplined in managing outreach and follow-up
What Success Looks Like
- You consistently generate high-quality meetings (not just volume)
- You develop strong instincts for what messaging works and why
- You become a trusted partner to AEs
- You earn your way into a closing role
Why Join Una
- Learn modern, signal-driven outbound from the ground up
- Clear path to promotion into Account Executive
- Work with a focused, high-performing team
- Early-stage company with real traction and momentum
- Competitive compensation + equity
Our Culture
- High standards, low ego
- Ownership over activity
- Clarity over complexity
- We care about winning—and how we win
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