Marketing & Engagement Lead

Company Description

Home Instead is the world’s leading provider of care and companionship services which help our clients remain independent in their own home.  Our Professionals benefit from award winning training and ongoing support throughout their Home Instead journey, with options for accredited training in Dementia, Parkinsons and End of Life care.  We are committed to changing the face of ageing through delivering quality care to our clients and top class education to our Care Professionals.

Job Description

We are expanding our local presence and are looking for an enthusiastic marketing / business development professional to help us grow our care professional community and client base across North Hertfordshire and Luton. This part-time role is ideal for someone who thrives in a people focused environment, enjoys crafting compelling content, and is confident engaging with community partners.

You will lead our social media presence, support recruitment campaigns, and promote Home Instead within the local community to drive both caregiver applications and new client enquiries.

Key Responsibilities

Recruitment Marketing:

• Develop and deliver targeted recruitment marketing campaigns to attract high quality Care Professionals.

• Create engaging social media content, digital assets, and storytelling pieces that highlight the Home Instead culture.

• Manage advertising across job boards, social channels, and local community platforms.

• Track metrics and leverage data to optimise campaigns based on performance.

Business Development & Community Engagement:

• Build strong relationships with local organisations, community groups, and referral partners.

• Represent Home Instead at community events, networking meetings, careers fairs, and local business forums.

• Support outreach activities to raise brand awareness and generate client enquiries.

• Assist with local PR opportunities, partnerships, and promotional events.

Social Media & Digital Presence:

• Manage and grow the North Hertfordshire and Luton social media accounts (Facebook, Instagram, LinkedIn, TikTok if applicable).

• Plan and create high quality content including posts, videos, reels, stories, and caregiver testimonials.

• Respond to enquiries and comments promptly to support community engagement.

• Monitor analytics and report on performance and opportunities for improvement.

Internal Engagement:

• Support initiatives that boost caregiver engagement and retention (celebrations, newsletters, events, recognition programmes).

• Collaborate closely with recruitment and care teams to ensure messaging is aligned and effective.

Qualifications

Skills & Experience

• Experience in marketing and social media management is essential.

• Strong writing skills with the ability to create warm, authentic content.

• Confident using platforms such as Canva, Meta Business Suite and basic analytics tools.

• Excellent communication and relationship building skills.

• A proactive mindset and the ability to work independently across two office locations.

• Experience in the care sector is a bonus but not essential.

Personal Attributes

• Friendly, people focused, and aligned with Home Instead’s values.

• Creative, curious, and confident trying new marketing ideas.

• Organised, reliable, and able to juggle multiple priorities.

• Comfortable representing the company in community settings.

Additional Information

What We Offer:

• Part time role (20 hours p/w).

• Salary: £25,500 pro rata.

• Time split between our North Hertfordshire and Luton offices with occasional travel to local community events and partner sites.

• A supportive, value driven working environment within a purpose led organisation.

• Training and development opportunities in marketing and care sector knowledge.

• Autonomy to shape campaigns and contribute creative ideas.

• The chance to make a meaningful impact in the lives of older people and the community.