SEO Expert (SEO, AEO, GEO, AIO, Content Marketing & Paid Search)

Company Description

We are seeking an experienced and results-driven SEO Expert to lead our organic and paid digital marketing efforts. The ideal candidate will have deep expertise in traditional Search Engine Optimization (SEO) as well as emerging disciplines such as:

• AEO (Answer Engine Optimization)
• GEO (Generative Engine Optimization)
• AIO (AI Optimization)

This role requires a strong understanding of how content is discovered and ranked across search engines, AI-powered search platforms, and large language models such as Google, OpenAI, Microsoft Bing Copilot, Anthropic, and Perplexity AI.

The successful candidate will also be highly skilled in content creation, keyword research, technical SEO, Google Ads management, and performance analytics.

Job Description

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.
• Perform in-depth keyword research, competitor analysis, and opportunity discovery.
• Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking.
• Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
• Build and manage high-quality backlink acquisition strategies.
• Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console.

Answer Engine Optimization (AEO)

• Optimize content to appear in featured snippets, People Also Ask sections, and voice search results.
• Structure content to directly answer user questions.
• Implement FAQ schema and Q&A structured data.
• Improve visibility in zero-click search experiences.

Generative Engine Optimization (GEO)

• Optimize content to be cited and referenced by AI search engines and generative assistants.
• Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles.
• Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI.

AI Optimization (AIO)

• Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.
• Monitor AI citations, entity recognition, and topical authority.
• Use AI tools to scale research, content creation, and optimization workflows.

Content Marketing & Creation

• Plan and manage a content calendar aligned with business goals and keyword opportunities.
• Write and optimize blog posts, landing pages, case studies, and service pages.
• Collaborate with designers and developers to publish engaging content.
• Ensure all content follows SEO best practices and conversion-focused copywriting principles.

Google Ads / PPC

• Plan, launch, and optimize campaigns using Google Ads.
• Conduct keyword and audience targeting research.
• Manage ad copy, bidding strategies, budgets, and landing page optimization.
• Track and improve ROAS, CPA, and conversion rates.

Analytics & Reporting

• Analyze traffic, rankings, leads, and campaign performance.
• Build dashboards using Google Analytics, Looker Studio, and CRM tools.
• Present actionable recommendations and monthly reports.

Qualifications

Required Qualifications

• 5+ years of hands-on experience in SEO and digital marketing.
• Proven track record of increasing organic traffic and generating qualified leads.
• Strong knowledge of SEO, AEO, GEO, and AIO strategies.
• Experience managing successful Google Ads campaigns.
• Excellent content writing and editing skills.
• Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress.
• Proficiency with SEO and analytics tools.
• Familiarity with schema markup and structured data.
• Strong analytical and problem-solving abilities.

Preferred Qualifications

• Experience in B2B lead generation and software services marketing.
• Knowledge of conversion rate optimization (CRO).
• Experience with HubSpot or other CRM platforms.
• Understanding of international SEO and multilingual content strategies.
• Familiarity with AI-assisted content tools.

Key Skills

• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI Optimization (AIO)
• Technical SEO
• Content Strategy and Copywriting
• Google Ads / PPC
• Keyword Research
• Link Building
• Structured Data / Schema Markup
• Analytics and Reporting
• Conversion Rate Optimization (CRO)

KPIs and Success Metrics

• Growth in organic traffic
• Increase in qualified leads
• Keyword ranking improvements
• Featured snippet and AI citation visibility
• Google Ads ROAS
• Conversion rate improvements
• Domain authority and backlink growth

Tools & Platforms

• Google Search Console
• Google Analytics
• Google Ads
• SEMrush
• Ahrefs
• Screaming Frog SEO Spider
• Looker Studio
• WordPress
• HubSpot

Preferred Industry Experience

• Software development and IT services
• SaaS platforms
• E-commerce
• B2B lead generation
• Technology startups

Additional Information

WHY YOU’LL LOVE US

• All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…)
• Social insurance
• Open-door management policy
• Full Medical insurance
• Accommodation and Transportation Allowance
• Friendly environment that values innovation and efficiency
• Exciting opportunities for career growth and talent development
• Feedback encouragement
• Recognition and reward programs
• Competitive salaries and incentives
• Friendly environment
• Flexible and Comfortable schedule
• Fun committees
• Monetary rewards
• Fun, smart and creative people
• Career possibilities with growing team
• Paid vacations
• Social benefits

For more information about Nile Bits, please visit our website:

https://www.nilebits.com