Customer Content Manager

Company Description

Legal & General (L&G) is a leading UK financial services group and major global investor. 

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. 

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. 

Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets. 

Who we are 

We are one of Europe’s largest asset managers and a major global investor across public and private markets.

Asset Management is a critical driver of our Group strategy. The business aims to work synergistically with our Institutional Retirement and Retail divisions to benefit our clients and customers, and deliver enhanced shareholder returns.  

Our investment philosophy and processes are focused on creating value over the long term. We believe that incorporating financially material sustainability criteria, when relevant to our clients, can create value and drive positive change. 

Job Description

Are you a creative storyteller with a passion for helping customers feel confident about their financial futures? We're looking for a Customer Content Manager to bring our brand voice to life and create high‑quality, engaging content that truly connects with end-investors. In this role, you’ll help shape how we communicate the value of our Workplace ISA, SIPP and drawdown products—making investing clearer, more accessible and more human for all.

What you’ll be doing:

• Developing and delivering engaging content across articles, guides, videos, podcasts, presentations and social channels
• Bringing our brand voice to life across advertising, digital, print and employee communications
• Creating customer‑focused copy that resonates with diverse audiences at different stages of their investment journey
• Collaborating with designers, marketers and stakeholders to co‑create campaigns with measurable impact
• Adapting tone and messaging to suit different products, channels and customer groups while maintaining brand consistency
• Contributing creative ideas and storytelling that enhance retail campaigns and wider marketing initiatives
• Managing a rolling editorial calendar and experimenting with formats to maximise reach and engagement
• Editing and refining content to ensure clarity, consistency and alignment with our house style and tone of voice

Who we’re looking for:

• Experience in content marketing, communications or copywriting, ideally within financial services, asset management or media
• Strong understanding of retail investment products such as Workplace ISA, SIPP and drawdown
• Ability to tailor messaging for different audiences while maintaining a consistent brand voice
• Excellent written and verbal communication skills, with strong attention to detail
• Confidence working with multiple stakeholders and collaborating across teams
• Strong organisational and project management skills, with the ability to manage competing priorities
• Familiarity with digital content platforms and analytics tools
• A curious, proactive mindset with enthusiasm for creative storytelling and continuous improvement

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
• There are the many discounts we offer – both for our own products and at a range of high street stores and online
• We’re creating net‑zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in‑person experience

Qualifications

Additional Information

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. 

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time, term-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. 

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.