PPC Specialist

We are a fast-growing online forex broker seeking an experienced PPC Specialist to fully own performance advertising on both Google Ads and Meta Ads (Facebook & Instagram). You will independently plan, execute, optimize, and scale campaigns across both platforms with a strong focus on high-quality lead generation and conversion to funded trading accounts, while maintaining full compliance with Google, Meta, and financial advertising regulations. 

Key Responsibilities 

• Develop and own the end-to-end PPC strategy across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram) to meet acquisition, FTD, CPL/CAC, and ROI/ROAS targets in priority markets. 

• Independently set up, launch, and manage campaigns, ad groups/sets, bidding strategies, budgets, audiences, placements, and tracking on both platforms. 

• Build and optimize full-funnel structures: prospecting, retargeting, lookalikes, and high-intent search campaigns tailored to forex/trading audiences and customer lifecycle stages. 

• Execute structured A/B testing of creatives, ad copy, landing pages, audiences, and formats to continuously improve CTR, CVR, CPL, CPFTD, and ROAS. 

• Monitor campaign performance daily/weekly 

• Own analytics and tracking setup using Google Analytics 4, Google Tag Manager, Meta Pixel, Conversions API, and UTM parameters to ensure accurate attribution of leads and FTDs. 

• Collaborate with designers, content creators, product, and CRM teams to brief, test, and refresh ad creatives, video assets, and landing pages while improving lead-to-FTD conversion rates. 

• Prepare clear, insightful performance reports and dashboards (spend, leads, FTDs, CAC, ROAS, etc.) and present recommendations to the Marketing Director. 

• Ensure full compliance with Google and Meta advertising policies, local financial regulations, and internal brand/risk guidelines for forex/financial services ads. 

• Research competitors’ activity on both platforms and stay up-to-date with new features and best practices to drive continuous improvement. 

Requirements 

• 2-4+ years of hands-on experience managing performance campaigns on both Google Ads and Meta Ads, with a proven track record in the forex, trading, or crypto industry (regulated vertical experience is mandatory). 

• Demonstrated success in hitting acquisition, CPL/CAC, and ROAS targets with medium-to-large monthly budgets across both platforms. 

• Strong technical command of: 

• Google Ads (Search, Performance Max, Display, YouTube) 

• Meta Ads Manager, Business Suite, Pixel & Conversions API 

• GA4, Google Tag Manager, keyword research, bidding strategies, and attribution 

• Solid analytical skills with advanced proficiency in Excel/Google Sheets and BI tools for data-driven decision making. 

• Ownership mindset, high attention to detail, and ability to work independently with full accountability for results. 
  

What Success Looks Like in This Role 

• Consistent delivery of compliant, high-quality leads that convert into funded forex accounts at or below targets CPL/CAC across both Google and Meta. 

• Well-structured, test-driven campaigns with clear hypotheses, documented experiments, and measurable improvement in key metrics over time. 

• Reliable tracking, transparent reporting, and actionable insights that non-technical stakeholders can easily understand. 

• Proactive scaling and optimization that drives predictable volume and strong ROI across both platforms.