Senior Marketing Manager, Performance/Growth Marketing
uphold· Marketing
About this role
Senior Marketing Manager, Performance/Growth Marketing (Google Ads + Web Growth)
About the Role
We are looking for a passionate Senior Performance Marketing Manager to drive our transition to Web-to-App and Web-Direct user acquisition, focusing heavily on the Google ecosystem.
While our App campaigns (UAC) are well-optimized, these web channels represent our next significant growth opportunity for acquiring new users at scale. This role will also be responsible for managing, optimizing, and expanding our top-tier web affiliates program, ensuring it contributes substantially to high-quality user growth.
What you’ll own
- Full-Funnel Google Strategy: Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.
- Web-to-App Architecture: Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
- Affiliate Channel Ownership: Maintain our Web Affiliate/Partner channel, managing relationships, commission structures, and compliance to drive incremental user acquisition.
- CRO & Experimentation: Partner with our design and tech teams to build, test, and scale high-performing landing pages. You’ll own the A/B testing roadmap for paid web traffic.
- Creative Direction (BAU): Drive the creative lifecycle for YouTube, Display, and UAC—from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
- Technical Excellence: Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).
- Measurement & Attribution: Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth.
Who You Are
- The Google Specialist: You have deep, "under-the-hood" experience with the Google Stack. You know that winning in 2026 requires more than just high bids; it requires data signals and creative excellence.
- The Affiliate Manager: You treat the affiliate program as a strategic growth channel, focused on incremental volume while maintaining brand standards and content quality.
- More than a Media Buyer: You don’t just "set and forget" campaigns. You are a growth marketer who cares about the landing page, the friction in the funnel, and the technical accuracy of the tracking.
- Data-Obsessed: You understand the nuances of attribution models and aren't afraid to challenge "standard" platform reporting in favor of incrementality testing.
- Technical Tinkerer: You are comfortable inside Google Tag Manager (GTM) and understand the technical requirements of conversion API (CAPI) and modern tracking setups.
Requirements
- 5+ years of performance marketing experience, with a heavy focus on Web growth and Google Ads.
- Proven Track Record: You have successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.
- Affiliate Channel Experience: Demonstrated success launching, managing, and scaling an internal web-based affiliate or partner marketing program.
- CRO Proficiency: Experience in optimizing landing pages and identifying friction points in a user funnel.
- Technical Skillset: Expert-level knowledge of GTM and Google Analytics 4 (GA4).
- Strategic Thinking: You can articulate the why behind a strategy, not just the how.
- Creative Eye: Ability to distinguish between "pretty" creative and "high-converting" creative.
- Agency & In-House Balance: If you come from an agency background, you must demonstrate "brand-side" ownership of the full funnel (tracking, creatives, and CRO).
Salary: 150k + Bonus + Benefits
What We Offer
- The chance to own the biggest growth lever in the company.
- A mature CRO structure ready for you to build and test.
- A data-driven environment where "testing and learning" is the default setting.
Frequently Asked Questions
Is the salary disclosed for the Senior Marketing Manager, Performance/Growth Marketing position at uphold?
The salary for this Senior Marketing Manager, Performance/Growth Marketing role at uphold is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Marketing Manager, Performance/Growth Marketing position at uphold located?
This Senior Marketing Manager, Performance/Growth Marketing role at uphold is based in Hybrid, New York, New York, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Marketing Manager, Performance/Growth Marketing role at uphold full-time or part-time?
This is listed as a Full Time position. It is posted as a Senior Marketing Manager, Performance/Growth Marketing role in the Marketing department at uphold.
Which team or department does the Senior Marketing Manager, Performance/Growth Marketing at uphold belong to?
This Senior Marketing Manager, Performance/Growth Marketing position is part of the Marketing department at uphold. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Marketing Manager, Performance/Growth Marketing position at uphold?
Click the "Apply Now" button on this page. You will be redirected to uphold's official application portal hosted on bamboohr where you can submit your application directly.
When was the Senior Marketing Manager, Performance/Growth Marketing job at uphold posted?
This Senior Marketing Manager, Performance/Growth Marketing position at uphold was posted on Jun 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Marketing Manager, Performance/Growth Marketing
uphold
You'll be redirected to uphold's official application page on bamboohr.