User Acquisition Manager

xflow· Marketing
Apply Now ↗
📍 Limassol, Limassol, CyprusEmployment Contract

About this role

X-FLOW is a mobile game development company established in 2018. We gained recognition after the release of Happy Color, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We take pride in our diverse and talented team and partners, spread across the UK, Cyprus, the Netherlands, and other regions worldwide. 

 

We are working with the biggest networks in the industry and their teams - Google, Facebook, Unity, Apple Search Ads etc. We combine data, new technologies and creativity to be the leaders on Google Play and App Store! 


We’re looking for a UA Manager to join a top-performing product - a true leader in its category, supported by a strong and friendly team and deep industry expertise. In this role, you’ll have the freedom and responsibility to manage multiple ad networks, make strategic decisions, and directly influence user acquisition performance.

 

Responsibilities:

  • Work with different user acquisition channels (social, incentivized, video networks) - сreate, analyze, and optimize UA campaigns.
  • Be an owner - develop a strategic vision, test various hypotheses, and make independent decisions to optimize performance.
  • Work with internal and external reporting and analytics tools - we make data-driven decisions.
  • Work with creative testing, track and analyze direct/indirect competitors’ creatives - we keep abreast of trends in ad tech and mobile growth.
  • Communicate with motion designers, analytics, product managers etc.

Requirements:

  • User acquisition experience of 2+ years in mobile game development industry.
  • Hands-on experience with at least 2-3 ad platforms (e.g. Meta Ads, Google UAC, TikTok, ASA).
  • Clear understanding of UA goals and KPIs (CPI, CPA, ROAS, LTV, etc.).
  • Experience with A/B testing of creatives, audiences, and custom product pages.
  • Ownership mindset, strong analytical skills, proactivity and adaptability.
  • Strong skills in communication and stakeholder management.
  • Awareness of trends in ad tech and mobile growth.
  • English - B2 (upper intermediate).

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a talented and passionate team in a creative and dynamic environment.
  • Flexible working hours and remote/office work options.
  • Career growth and professional development opportunities.
  • A fun and inclusive company culture that celebrates diversity and creativity.

Join us and let’s create great content together!


When you apply for this role, we process your personal data in accordance with our Candidate Privacy Notice (https://xflowgames.com/candidate-privacy-notice).

Frequently Asked Questions

Is the salary disclosed for the User Acquisition Manager position at xflow?
The salary for this User Acquisition Manager role at xflow is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the User Acquisition Manager position at xflow located?
This User Acquisition Manager role at xflow is based in Limassol, Limassol, Cyprus. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the User Acquisition Manager role at xflow full-time or part-time?
This is listed as a Employment Contract position. It is posted as a User Acquisition Manager role in the Marketing department at xflow.
Which team or department does the User Acquisition Manager at xflow belong to?
This User Acquisition Manager position is part of the Marketing department at xflow. See the full job description for more information about the team structure and responsibilities.
How do I apply for the User Acquisition Manager position at xflow?
Click the "Apply Now" button on this page. You will be redirected to xflow's official application portal hosted on bamboohr where you can submit your application directly.
When was the User Acquisition Manager job at xflow posted?
This User Acquisition Manager position at xflow was posted on Feb 12, 2025. Apply as soon as possible — early applications are often reviewed first.
User Acquisition Manager
xflow
Apply for this role ↗

You'll be redirected to xflow's official application page on bamboohr.