Director of Sales & Marketing- Fairmont Agra

Company Description

We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.

We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups . 

At Fairmont Hotels & Resorts, we offer our guests the finest hospitality experience in each of our destinations. As part of Accor, you will join a global community that values excellence, sustainability, and innovation—where your leadership will shape exceptional guest experiences every day.

Job Description

As Director of Sales & Marketing, you will lead the commercial strategy for the pre-opening and launch of Fairmont Agra—positioning the hotel as a premier luxury destination in the market while driving revenue, brand visibility, and long-term profitability.

• Develop and execute the overall Sales, Marketing, and Distribution strategy aligned with Accor and Fairmont brand standards.
• Lead the hotel’s pre-opening commercial roadmap including market positioning, pricing strategy, and go-to-market plans.
• Drive revenue generation across all segments including Rooms, Events, MICE, and F&B.
• Establish strong relationships with key clients, luxury travel partners, corporate accounts, and global distribution channels.
• Identify new business opportunities and build strategic partnerships to maximize market share.
• Oversee digital marketing, PR, branding, and communication strategies to ensure strong market presence pre- and post-opening.
• Monitor competitor activity and market trends to ensure proactive and agile strategy execution.
• Collaborate with Accor regional and global sales teams to leverage network opportunities.

Pre-opening Responsibilities:

• Build and lead the Sales & Marketing team from the ground up.
• Develop pre-opening sales plans, budgets, and revenue forecasts.
• Establish all sales systems, reporting tools, and distribution channels (OTA, GDS, direct channels).
• Launch brand awareness campaigns, PR initiatives, and pre-opening promotions.
• Drive early business through key accounts, MICE planners, and luxury consortia.
• Ensure readiness of all sales collaterals, digital assets, and brand communication.

Leadership & Team Management:

• Inspire, coach, and develop a high-performing sales and marketing team.
• Set clear objectives, monitor performance, and drive accountability.
• Foster a culture of collaboration, innovation, and results-driven performance.
• Work closely with Revenue Management, Operations, and Finance teams to achieve business goals.

Business Planning & Performance:

• Lead the Annual Business Plan, budgeting, and forecasting processes.
• Track performance against KPIs including revenue, market share, and profitability.
• Optimize sales mix and distribution channels to maximize yield.
• Ensure effective use of Accor sales tools, CRM systems, and analytics platforms.

Qualifications

• Bachelor’s degree in Business, Hospitality, or related field (Master’s preferred).
• 10–15 years of experience in hotel sales & marketing, with at least 3–5 years in a leadership role.
• Prior pre-opening experience in a luxury or upscale hotel is highly preferred.
• Strong understanding of luxury market segments, distribution channels, and revenue strategies.
• Proven ability to drive results, build relationships, and lead high-performing teams.
• Excellent communication, negotiation, and strategic thinking skills

Additional Information

• Be part of the pre-opening journey of Fairmont Agra, a landmark luxury destination
• Opportunity to build systems, teams, and culture from the ground up
• Work with a globally renowned luxury hospitality brand