Digital Marketing Specialist

viacarte· Design and Marketing
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📍 Panama, Panama, PanamaFull Time

About this role

About ViaPay 
ViaPay is a global financial infrastructure company powering modern card programs, payment 
solutions, and institutional financial products across the Caribbean, Latin America, and 
international markets. ViaPay enables fintechs, financial institutions, corporate organizations, 
and strategic partners to launch and scale secure, compliant, and high-performance payment 
ecosystems. 


Role Summary 
The Digital Marketing Specialist is responsible for managing ViaPay’s day-to-day digital 
presence across email marketing, social media, content publishing, digital campaigns, CRM 
execution, and lead nurturing. 
This role ensures strong digital consistency, brand visibility, audience engagement, and 
conversion across all platforms. The ideal candidate understands both strategic execution and 
operational discipline, ensuring campaigns move efficiently from concept to performance. 


Key Responsibilities 
● Manage all social media platforms including LinkedIn, Instagram, Facebook, and 
strategic digital channels 
● Own the email marketing calendar including newsletters, lead nurture flows, campaign 
emails, and automated sequences 
● Execute CRM-based campaigns across lead generation and customer lifecycle 
marketing 
● Coordinate content publishing across websites, blogs, landing pages, and campaign 
pages 
● Support paid media campaign execution across digital channels 
● Monitor campaign performance and optimize based on KPIs 
● Manage content calendars and ensure alignment with GTM priorities 
● Coordinate with design and content teams to ensure campaign readiness 
● Track reporting across digital performance, engagement, and conversion 
● Maintain strong brand consistency across all digital touchpoints 


Requirements 
● Bachelor’s degree in Marketing, Communications, Digital Media, or related field 
● 3+ years of experience in digital marketing execution 
● Strong experience in email marketing, CRM management, and social media operations 
● Experience with HubSpot, Mailchimp, Salesforce, or similar platforms 
● Strong understanding of campaign management and lead generation 
● Familiarity with paid media coordination and reporting 
● Excellent organizational and project management skills 
● Strong writing and communication ability

Frequently Asked Questions

Is the salary disclosed for the Digital Marketing Specialist position at viacarte?
The salary for this Digital Marketing Specialist role at viacarte is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Specialist position at viacarte located?
This Digital Marketing Specialist role at viacarte is based in Panama, Panama, Panama. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Specialist role at viacarte full-time or part-time?
This is listed as a Full Time position. It is posted as a Digital Marketing Specialist role in the Design and Marketing department at viacarte.
Which team or department does the Digital Marketing Specialist at viacarte belong to?
This Digital Marketing Specialist position is part of the Design and Marketing department at viacarte. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Specialist position at viacarte?
Click the "Apply Now" button on this page. You will be redirected to viacarte's official application portal hosted on bamboohr where you can submit your application directly.
When was the Digital Marketing Specialist job at viacarte posted?
This Digital Marketing Specialist position at viacarte was posted on May 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Specialist
viacarte
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