Integrated Marketing Senior Associate

Company Description

Job Description

1. Oversee and Execute Marketing Campaigns
   • Manage the day-to-day execution of multi-channel marketing campaigns, ensuring all projecttimelines and deliverables are met.
   • Work closely with internal and external teams to ensure a consistent brand message is delivered across all channels.
   • Drive operational excellence by ensuring marketing activities are executed efficiently and on schedule.
2. Manage Partnership Marketing Activities
   • Serve as the main point of contact for external marketing partners, handling day-to-day communication and coordination.
   • Support the manager in acquiring new partners by preparing presentations, collecting necessary data, and assisting in contract finalization.
   • Ensure the successful activation of co-marketing campaigns by overseeing asset delivery, campaign launch, and performance tracking.
3. Monitor and Report on Campaign Performance
   • Collect, track, and analyze key marketing metrics and KPIs on a regular basis.
   • Create clear and concise performance reports for the manager, highlighting key findings, results, and actionable insights.
   • Proactively identify issues and suggest solutions to optimize campaign performance and improve the cost-to-result ratio.
4. Facilitate Cross-Functional Collaboration
   • Act as a project coordinator, facilitating communication between the marketing team and other departments, such as Product, Creative, and Digital.
   • Ensure all stakeholders are aligned on project goals and have the information they need to contribute effectively.
   • Organize and lead project status meetings, documenting action items and key decisions.

Qualifications

• Bachelor degree
• 5+ years experience in any fields with min. 2 years at junior supervisor position
• Strong business strategy analysis, able to provide holistic, well-grounded, and objective business strategies based on market research, user research, data analysis, and expert assessment
• Demonstrate a strong analytical and quantitative aptitude, strong experience in excel modeling
• Excellent structured expression and logical thinking skills, strong in identifying business priorities and making sound judgements, high data sensitivity
• Demonstrate solid project management skillset: handling and juggling multiple processes at once across different topics, functions and stakeholders
• Proficiency in English. Exhibit excellent communication (written and verbal) and organization skills, with the ability to handle ambiguity and structure complex issues to derive insights.
• Self-starter attitude : ability to initiate and drive complex analysis to completion with minimal guidance, while synthesizing and communicating insights effectively.

Additional Information