Brand Development Designer- Mass Consumer Brands

We are looking for a designer who thinks like a brand builder. This is not your typical design role. The Brand Development Designer sits at a rare intersection — part brand identity designer, part product developer, part creative strategist. We're looking for someone who understands that great creative starts long before anything is made — it starts with understanding the market, the consumer, and the opportunity.

The ideal candidate brings real fluency in both visual brand identity and physical product development. You can zoom out to identify white space, craft a compelling value proposition, and build creative pitches that tell a cohesive brand story — then zoom back in to direct or design the logo, develop the packaging concept, and guide product direction through to shelf. You think in collections and narratives, not just individual items, and know how to take a brand from insight all the way through to a finished product story.

This role supports the Creative Director and works closely with cross-functional teams across licensing, product design and development, and external major retail clients.

What you'll do:

Research & Competitive Analysis

• Conduct competitive analysis and white space research across consumer categories including fashion, HBA, home, and food
• Study trend forecasting, market insights, and consumer behavior to identify brand opportunities
• Synthesize research into clear, actionable creative direction

Concept & Visual Language

• Translate insights into a cohesive brand aesthetic — defining the color, texture, material, and visual DNA of a brand or collection
• Think in terms of collections and assortments, not just individual items — identifying what products belong together as a story or consumer solution
• Develop seasonal or thematic creative briefs that set the direction for a brand or product line
• Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends

Visual Identity & Brand Design

• Can design across the full brand ecosystem — logo design, brand identity, packaging, graphic design, and marketing materials
• Ensure a consistent visual through-line across all brand touchpoints
• Concept and develop presentation layouts and design assets to hand off to team members

Pitch & Value Proposition Development

• Partner with the Creative Director and cross-functional licensing teams to develop creative brand POVs to sell into client
• Craft captivating, forward-thinking pitch decks that communicate brand strategy, aesthetic direction, and product vision compellingly
• Frame work around clear value propositions and white space opportunities that resonate with internal stakeholders

Product & Style Guide Development

• Lead and contribute to physical product development, from concept through to production
• Develop style guides that codify the brand aesthetic and ensure consistency across the product line
• Collaborate with the team to ensure creative vision translates accurately into final product

Supplier & Production

• As needed, manage supplier relationships throughout the product development process
• Communicate creative direction clearly to suppliers and licensee partners to ensure product integrity from concept to shelf

What you bring:

• 7+ years of experience in brand design and/or product development within consumer goods
• A portfolio that shows the thinking behind the work — strategy, concept, and execution together
• Experience across multiple consumer categories — fashion, home, beauty, food, or similar
• The ability to look at a market landscape and identify where a brand can own a space
• Strong presentation instincts — you know how to frame and sell a creative idea, not just design one
• Experience with physical product development and supplier relationships
• A forward-thinking mindset with an eye for trend, culture, and consumer behavior
• Equal comfort operating at the concept level and the execution level
• Proficiency in Ai platforms, Adobe creative suite, Figma