Sr. Content Marketer - Enterprises

Company Description

Refyne is India’s first & largest Earned Wage Access (EWA) platform. We partner with organizations to enable their employees to retrieve their earned but unpaid salaries whenever they need them. Quite simply, we’re reducing the month-long wait to get your salary to mere seconds.

We started Refyne with the mission to empower the Indian workforce to adopt financial wellness and model their lifestyle around it. Attaining real-life financial inclusion lies at the heart of our goal, fuelled by the drive to achieve positive social impact.

We aim to enable people by bringing transparent, accessible & affordable means to finance right in the palm of their hands. We’re not a loan app. Refyne’s app lets users track, spend and save their real-time earned pay anytime, any day, driven purely by their needs. We believe this access is every employee’s right.

Refyne helps users understand their spending patterns, make wise choices with money, keep their debt in check, all while using the most sophisticated yet simple technology to keep them on top of their finances.

Refyne helps users avoid high-interest payday loans & micro-lenders, debt traps and build financial resilience. Our highly scalable platform enables employers to proactively ensure their workforce’s financial wellbeing and puts employees in the driver’s seat to control their financial position. Refyne is building a sustainable financial future, encouraging everyone’s participation in the formal financial ecosystem.

Refyne is backed by marquee global investors who have successfully implemented EWA in other countries, including the UK, the US & Latin America.

Job Description

We’re looking for a Content Writer, who has a strong background in finance, tech, has an interest in fin-tech, and is comfortable with analyzing trends based on data. The Content Writer will have to experiment with communicating a new financial product to a B2B audience, driving meaningful messaging in novel ways. The writer must learn to catch the pulse of prospective customers, understand their needs and position the company strategically in the market. They should have great language skills, ability to write compelling stories and deliver them timely. Excellent communication and presentation skills are crucial coupled with the ability to work in a team, take feedback and improve.

Responsibilities:

A. Write content

● Produce and take ownership of the entire writing process - research, developing the structure and writing crisp & clean content including blogs, white papers, case studies, brochures, landing pages, emails, press releases, newsletters, presentation slides, etc. 

● Take an active interest in analyzing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns

● Work with collaborators to make sure content is localised to regional geographies in India

B. Content Calendar

● Co-own the content calendar by collaborating actively with the rest of the team. Ensure ideas are aligned with keyword research & maintain quarterly lead on content planning

C. Research

● Apprise the team weekly on our areas of interest (lending, personal finance, fin-tech) by reading content from thought leaders, competitors and publishing internal notes

Qualifications

● Writing experience of more than 2 years in finance, technology or BFSI sector

● Familiarity with principles of inbound marketing, landing pages, e-books, blogs & case studies

● Bachelor's degree; English/Journalism graduates preferred

● Familiarity with CMS tools like Word Press, marketing automation tools like Hub Spot, and analytics tools like Google Analytics

Additional Information

● Be part of a founding team with a highly successful track record for building global fin-tech start-ups

● Backed by leading global tech investors & specialists

● Flexible working hours; we are well-equipped to allow our teams to work remotely, whenever they want

● Competitive salary with other employment perks

● Become a key member of a team that is building India’s first real-time, on-demand salary platform