Lifecycle Marketing Executive
fasset· Marketing
About this role
About Fasset
Fasset is a regulated stablecoin neobank transforming financial access across emerging markets.
Role Overview
We’re looking for a Lifecycle Marketing Executive who lives and breathes marketing automation. You’ll own our lifecycle marketing engine, building, executing, and optimising automated customer journeys that activate, retain, and grow our user base at scale.
Responsibilities
- Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle.
- Build, manage, and optimise automated journeys using our CRM and marketing automation platforms.
- Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging.
- Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention.
- Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones.
- Monitor campaign performance and present actionable insights and recommendations to stakeholders.
Requirements
- 2–3 years of experience in CRM, lifecycle marketing, or marketing automation.
- Hands-on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools.
- Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets.
- Analytical mindset with confidence in interpreting data and drawing actionable conclusions.
- Understanding of GDPR, CAN-SPAM, and data privacy best practices.
Nice to Have
- Experience within a fintech, crypto, or consumer tech environment.
- Basic HTML/CSS knowledge for email template customisation.
Frequently Asked Questions
Is the salary disclosed for the Lifecycle Marketing Executive position at fasset?
The salary for this Lifecycle Marketing Executive role at fasset is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Lifecycle Marketing Executive position at fasset located?
This Lifecycle Marketing Executive role at fasset is based in Dubai, United Arab Emirates. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Lifecycle Marketing Executive role at fasset full-time or part-time?
This is listed as a Full Time position. It is posted as a Lifecycle Marketing Executive role in the Marketing department at fasset.
Which team or department does the Lifecycle Marketing Executive at fasset belong to?
This Lifecycle Marketing Executive position is part of the Marketing department at fasset. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Lifecycle Marketing Executive position at fasset?
Click the "Apply Now" button on this page. You will be redirected to fasset's official application portal hosted on bamboohr where you can submit your application directly.
When was the Lifecycle Marketing Executive job at fasset posted?
This Lifecycle Marketing Executive position at fasset was posted on May 15, 2026. Apply as soon as possible — early applications are often reviewed first.
Lifecycle Marketing Executive
fasset
You'll be redirected to fasset's official application page on bamboohr.