Brand strategist

Company Description

Prometteur is a leading global systems integrator and business transformation consulting organisation. Prometteur helps companies innovate and transform by leveraging its unique insights, differentiated services, and flexible partnering models. The company is among the Top mobile application development companies in India, and also a pioneer in web application development and Automation Testing. Prometteur has gained the trust of more than 300 offshore clients from 30+ countries worldwide and has become a trustworthy software partner.

Job Description

We are looking for a Brand Strategist who can define, articulate, and scale a cohesive brand across touchpoints. This role goes beyond visual design — it focuses on brand thinking, narrative building, and system creation.

You will be responsible for shaping how a brand sounds, feels, and is perceived, ensuring consistency across product, marketing, and communication channels.

Key Responsibilities

1. Brand Strategy Development

• Define brand positioning, mission, vision, and core values
• Identify target audience segments and craft relevant brand narratives
• Develop differentiated messaging frameworks aligned with business goals

2. Brand Voice & Messaging

• Create and document brand voice (tone, personality, language principles)
• Develop messaging hierarchies (taglines, value propositions, key messages)
• Ensure consistency across all written communication (website, ads, product, social)

3. Identity System Design

• Build comprehensive brand identity systems (visual + verbal)
• Define typography, color systems, iconography, imagery direction, and layout principles
• Create scalable design systems and brand guidelines for cross-team usage

4. Cross-Functional Alignment

• Collaborate with design, marketing, product, and leadership teams
• Ensure brand consistency across campaigns, product experiences, and sales materials
• Translate strategy into actionable creative direction

5. Brand Governance & Evolution

• Maintain and update brand guidelines as the company evolves
• Audit brand usage across channels and ensure adherence
• Continuously refine brand positioning based on market feedback and trends

Qualifications

Required Skills & Experience

• 4+ years in brand strategy, branding, or communications roles
• Strong understanding of brand positioning, storytelling, and consumer psychology
• Proven experience in building brand voice and identity systems
• Ability to translate abstract ideas into structured frameworks

Core Competencies

• Strategic thinking and structured problem-solving
• Strong writing and storytelling ability
• High attention to detail and consistency
• Ability to balance creativity with business objectives

Good to Have

• Experience working with B2B, SaaS, or technology brands
• Exposure to UX writing or product messaging
• Familiarity with design tools (Figma, Adobe Suite)
• Experience in rebranding or brand transformation projects

Key Deliverables

• Brand positioning and narrative frameworks
• Brand voice and tone guidelines
• Messaging architecture (value propositions, taglines, key statements)
• Comprehensive brand identity guidelines
• Playbooks for consistent brand execution across teams

Additional Information