Digital Marketing Manager

The Digital Marketing Manager leads the strategic development and performance oversight of integrated, full-funnel digital marketing programs aligned with client business objectives across core market sectors. This role sets digital direction, ensures cross-channel alignment, and drives measurable business outcomes—from awareness and engagement through lead generation and conversion.

Responsibilities:

Other responsibilities may be assigned.

• Collaborate with account marketing leads to ensure integrated digital marketing strategies and recommendations are aligned with brand voice, target audience, and business goals.
• Analyze market trends, audience behavior and campaign performance to inform strategy and generate reports and updates for the account.
• Partner with digital marketing leads to deliver a cohesive, optimized customer journey across all channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing.
• Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
• Collaborate with marketing, creative, content, and development peers to ensure all digital efforts are aligned and integrated.
• Anticipate and exploit emerging digital marketing trends, tools, and platforms to keep our clients at the absolute forefront of the industry.
• Foster a culture of innovation by continuously testing next-generation marketing tools and translating cutting-edge trends into actionable strategies.
• Move beyond traditional playbooks to identify, test, and scale innovative digital marketing methodologies and tools.
• Apply an understanding of Generative Engine Optimization (GEO) principles to client work, helping ensure digital content, platforms, and campaigns are structured for visibility and performance across AI-driven search and discovery experiences.
• Support and encourage the adoption of AI-powered tools and technologies to improve operational efficiency, streamline workflows, and enhance the quality, speed, and effectiveness of client deliverables while following agency standards and best practices.
  
• Assist with creating project estimates and manage digital marketing budgets.
• Coach and mentor team members through daily feedback and other professional development opportunities.

Skills/Qualifications:

• 7-10 years of experience in digital marketing within an agency or integrated marketing environment.
• Agriculture industry experience required
• Bachelor’s degree or certifications in digital marketing, communications, marketing, or a related field preferred.
• Demonstrated expertise across multiple digital channels (web, SEO, paid media, marketing automation, analytics, social).
• Strong experience defining KPIs, interpreting performance data, and translating insights into business recommendations.
• Proven leadership experience managing and developing digital marketing professionals.
• Experience managing budgets, forecasting, and resource planning.
• Strong communication and presentation skills with the ability to influence clients and senior stakeholders.
• Ability to manage multiple areas and priorities in a fast-paced environment.
• Advanced familiarity with AI-enabled marketing technologies, including automation platforms, predictive analytics tools, personalization engines, and content optimization systems.
• Strategic, analytical, and proactive mindset with strong attention to detail.
• Experience with Omnichannel & Multi-Channel Campaign Management, Customer Data Platform (CDP) & Analytics, and Journey Orchestration Software