Group Head of Marketing - Sports

Hudson Group is an international retailer and distributor, making waves in the sport and fashion wear industries. Our head office is based in Malta, but our footprint extends across Italy, Cyprus, Morocco, Nigeria, and Algeria. While Hudson Holdings officially kicked off in 2006, our story began much earlier, back in 1987, when we sold Malta’s very first pair of NIKE shoes!

We’re looking for a driven, creative, and hands-on Marketing Executive to join our fast-paced, fashion-forward team.

What you will do:

• Main marketing point of contact for our fashion/sports brands portfolio
• Ensure visibility and direction on the assigned brand’s key marketing concepts and initiatives within the industry
• Drive brand awareness and consumer engagement through innovative and impactful marketing strategies, tailored to the fashion/sport sector
• Aligns brand campaigns with key product moments and launches
• Liaise with brand and operations teams to identify and ensure key fashion concepts and Go-to-Market (GTM) priorities
• Drive the segments’ budgeting process and manage and allocate marketing budgets effectively to achieve the best ROI within the industry
• Develop a commercially aligned, overarching marketing plan and calendar at the group level, specifically tailored for fashion/sports brands
• Integrates messaging across digital, in-store, and wholesale
• Manages local adaptation
• Ensure alignment and execution of the central marketing calendar and campaigns at country level
• Set and monitor brand/channel specific KPIs
• Monitor and analyse marketing performance within the industry using data and metrics, making data-driven recommendations for optimisation
• Represent and guide the localisation process based on the industry specifics and operational individualities
• Build channel-specific marketing solutions and activations (mono/multi-brand retail, e- commerce, wholesale) within the sector
• Ensure marketing assets, creatives, and content are available and distributed across the organisation with a focus on the brand(s)
• Support wholesale partners with trade marketing tools, seasonal launch activations
• Coordinate with e-commerce teams to optimize digital marketing, content, and customer engagement
• Ensure cultural and market relevance of campaigns

How you will be measured:

Financial Targets

• Campaign delivery rate (on-time, in full)
• Marketing ROI (per campaign or season)
• Traffic target (store & online) per campaign
• Conversion rate improvement linked to campaign periods
• Social/media engagement rates (where applicable)
• Budget adherence
• Timely delivery of marketing toolkits to local teams

Team Performance and Development

• Quarterly performance check-ins with each Brand and/or Retail Manager and Marketing Manager, to review progress on objectives and redirect activities, as needed.
• Identifying training and development needs of the commercial team and defining development plans, in collaboration with HR

Stakeholder Engagement

• Effective collaboration with Group Retail Managers, Country Retail Managers, GM’s, Group VM, Brand Director, Ecom Managers
• Strong collaboration with supporting functions

Competencies required:

• Strategic planning
• Highly collaborative
• Highly effective communication skills
• Financial acumen
• Business acumen
• Leadership skills
• Self-motivated

What you will bring to the role:

• At least 5 years of experience in Brand marketing, preferably with a strong knowledge of the fashion/sports environment
• Bachelor’s degree in marketing, or communications is desirable  
• Goal-oriented, flexible, and creative – often while juggling several projects at once within the fashion industry. 
• Strategic thinker with the ability to drive brand awareness and engagement within the fashion industry
• Budget management and ROI-focused mindset 
• Experience in developing and executing comprehensive marketing plans specifically for fashion brands 
• Experience in working across multiple markets 
• Analytical mindset with the ability to monitor and optimize KPIs
• Understanding of the localization process and channel-specific marketing
• Familiarity with fashion brand guidelines and execution
• Strong project management and communication skills
• Fluent in English (written and spoken)

Role Overview:

 As the Group Head of Marketing, your role is pivotal in driving the success and visibility of our portfolio of Fashion/Sports brands across all territories.  

In this role, you will serve as the main marketing point of contact, ensuring alignment, and driving brand awareness, consumer engagement, and operational effectiveness within the industry. Your strategic leadership will contribute to the overall growth and success of our marketing initiatives within the dynamic landscape of fashion/sports brands.