Country Visual Merchandiser - PVH

Country Visual Merchandiser - PVH

Reporting to: Group Visual Merchandiser
Territory Responsibility: Country
Direct Reports: None
Department: Country Commercial
Job Band: PROF

What you will do:

Visual Merchandising Execution

• Execute brand visual merchandising guidelines and seasonal directives across all stores within the market
• Adapt Group visual concepts to fit local market conditions, store layouts, and product availability
• Ensure visual displays are commercially effective, highlighting key trends and maximising product visibility and sell-through
• Oversee store-level execution through regular visits, photo reviews, and communication with Retail Business Managers and Group/Area Visual Merchandisers
• Maintain a consistent look and feel across mono and multi-brand environments while respecting each brand’s identity
• Maintain visual merchandising tools, fixtures, POS, sale tags, and in-store materials, including upkeep of in-store digital communication

Coordination & Communication

• Act as the main contact point between the Group Visual Merchandising team and the country store network
• Work closely with Country Retail Business Managers, Store Managers, and Marketing teams to ensure aligned execution of campaigns and launches
• Provide feedback to central teams on local customer preferences, store performance, and opportunities for visual improvements
• Participate in seasonal alignment meetings and support local planning of visual priorities

Training & Development

• Conduct visual merchandising training and seasonal briefings for In-Store Visual Merchandisers and Store Managers
• Support store teams with coaching, feedback, and tools to strengthen visual standards and commercial understanding

Commercial & Operational Focus

• Ensure visual merchandising contributes to overall store performance and supports sell-through of key categories and campaigns
• Work within the VM budget defined by the Group Visual Merchandising team and Retail Business Manager
• Monitor performance indicators and use data insights to improve future visual execution

How you will be measured:

Business Targets

• VM Compliance Rate
• On-Time Execution of seasonal rollouts
• Store Visit Coverage
• Sell-Through Impact post-VM changes
• Training Completion of Area/Store VMs

Stakeholder Engagement

• Effective collaboration with Country Retail Business Managers and Area/Store VMs
• Collaboration with Traders to ensure OTB accuracy
• Support effective marketing campaign roll-out with Marketing teams

Competencies required:

• Strategic planning
• Strong collaboration skills
• Effective communication skills
• Financial acumen
• Analytical thinking
• Leadership skills
• Problem solving skills

What you will bring to the role:

• Minimum 2 years’ experience in visual merchandising, ideally within fashion/lifestyle retail
• Strong understanding of brand guidelines and their application in visual merchandising
• Creative flair with a strong eye for design and aesthetics
• Ability to adapt strategies to local market conditions
• Collaborative mindset with a passion for visual storytelling
• Fluent in English

Role Overview

The Country Visual Merchandiser is responsible for ensuring all stores within the country deliver a strong, consistent, and inspiring visual presentation that reflects each brand’s identity and drives commercial results. The role acts as the link between the central visual merchandising team and the store network, adapting and executing brand guidelines according to local market needs, store formats, and business priorities.