Campaign Manager
About this role
Company Description
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Job Description
Job Description:
Overview:
- Client is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and client the Magazine. The client Health Network includes client, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Client's consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
Responsibilities:
- Implement, execute and guide campaigns (client and internal) through their entire lifecycle
- Leverage data and insights from multiple platforms and planning/forecasting tools within DSPs to inform campaign recommendations, budgets, bid strategies, and performance waterfalls
- Understand how to translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms (video, display, social, native)
- Assist in audience development initiatives to increase traffic and engagement
- Generate reports on a regular basis, ensuring proper campaign delivery and performance
- Analyze campaign data & optimize towards maximum performance, ROAS or other KPI
- Be the thought leader in digital media optimization
Required Skills:
Qualifications:
- Excellent analytical and quantitative skills with the ability to understand complex systems and processes
- At least 5+ years of digital media/video, social, search or trading experience – knowledge of the programmatic landscape is critical for this role
- Firsthand experience using DSPs, DFP/DFA and other 3rd party ad servers, DMPs, 3rd party verification services is required
- Advanced MS Excel skills and experience in creative problem solving
- Ability to multitask and remain detail-oriented in a fast-paced, dynamic environment
- Deep understanding of ad server technologies and the overall digital media ecosystem
Desired (not required) Skills:
- Experience with Facebook Ads Manager/Power Editor is a huge plus
- Experience in Health, Finance or Content Networks is also a plus
Education/Certifications:
- Bachelor’s degree in relevant field or equivalent experience
Qualifications
Additional Information
If you are interested feel free to reach Ajay Kumar on #732-243-0011 or email your resume on ajayk(at)mindlance.com
Frequently Asked Questions
Is the salary disclosed for the Campaign Manager position at mindlance2?
The salary for this Campaign Manager role at mindlance2 is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Campaign Manager position at mindlance2 located?
This Campaign Manager role at mindlance2 is based in NY, New York, New York, NY, United States, us. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Campaign Manager role at mindlance2 full-time or part-time?
This is listed as a Contract position. It is posted as a Campaign Manager role at mindlance2.
How do I apply for the Campaign Manager position at mindlance2?
Click the "Apply Now" button on this page. You will be redirected to mindlance2's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Campaign Manager job at mindlance2 posted?
This Campaign Manager position at mindlance2 was posted on May 9, 2017. Apply as soon as possible — early applications are often reviewed first.
Campaign Manager
mindlance2
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