Marketing Analyst IV

mindlance2
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📍 CA📍 San Francisco📍 San Francisco, CA, United States📍 usContract

About this role

Company Description

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.


Job Description

Responsibilities:
• 4+ years analytics experience in Paid Search.
• Strong analytical skills and database experience, including ability to perform detailed analysis and modelling in excel.
• Familiarity with core performance marketing platforms and other Marketing Analytics tools - including AdWords, DoubleClick, Omniture,.
• Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights.

Job Description:

• Work directly with the paid search team, providing support in their efforts through analytical reporting and insights
• Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
• Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
• Work with the team on quarterly paid search test plans; monitor tests in coordination with the paid search managers; analyze, be accountable for results and apply learning recommendations
• Innovate to build new processes and automated reports
• Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis
• Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution
• Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies
• Be accountable for meeting the team’s aggressive revenue and efficiency target goals
• Develop testing scenarios and determine the optimal metric measurement that factors in the various influencing elements (seasonality, geography, market landscape, economy, etc.). This would include recommendations on testing methodology (A/B, pre and post, etc.), duration of testing and identifying key results to analyze.

Qualifications

Additional Information

All your information will be kept confidential according to EEO guidelines.

Frequently Asked Questions

Is the salary disclosed for the Marketing Analyst IV position at mindlance2?
The salary for this Marketing Analyst IV role at mindlance2 is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Analyst IV position at mindlance2 located?
This Marketing Analyst IV role at mindlance2 is based in CA, San Francisco, San Francisco, CA, United States, us. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Analyst IV role at mindlance2 full-time or part-time?
This is listed as a Contract position. It is posted as a Marketing Analyst IV role at mindlance2.
How do I apply for the Marketing Analyst IV position at mindlance2?
Click the "Apply Now" button on this page. You will be redirected to mindlance2's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Marketing Analyst IV job at mindlance2 posted?
This Marketing Analyst IV position at mindlance2 was posted on Feb 15, 2017. Apply as soon as possible — early applications are often reviewed first.
Marketing Analyst IV
mindlance2
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