Senior B2B Marketing Specialist

iwconnect· Marketing
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📍 Bitola, Skopje, Prilep, Ohrid, Macedonia📍 HybridFull Time

About this role

We’re looking for a Senior B2B Marketing Specialist who can turn strategy into real pipeline and revenue. Someone who understands that great marketing isn’t noise - it’s about connecting the right message, to the right people, at the right time, and clearly articulating business value.

You’ll own B2B LinkedIn content, KPIs, and campaigns, while working closely with Sales, Business Unit Managers, and technical teams to translate IT delivery, AI solutions, enterprise integration, and managed services into compelling, business-oriented marketing.

This is a hands-on, data-driven role. You’ll analyze what works, cut what doesn’t, and continuously optimize.


What you’ll do:

  • Contribute to B2B marketing strategy aligned with revenue goals
  • Create and execute LinkedIn-focused, multi-channel campaigns that drive qualified leads
  • Translate complex IT and delivery capabilities into clear business outcomes
  • Manage campaigns end-to-end: awareness → MQL → SQL → sales handoff
  • Track and optimize KPIs (engagement, leads, conversion, pipeline impact, ROI)
  • Build dashboards, analyze performance, and run experiments to improve results
  • Support sales with business-focused messaging, collateral, and case studies


What we’re looking for:

  • 5+ years of B2B marketing experience, ideally in tech, SaaS, consulting, or IT services
  • Strong experience with LinkedIn content and campaigns (organic & paid)
  • Proven ability to create business-oriented, value-driven marketing, not just awareness
  • Solid understanding of IT services, delivery models, and how technology creates business value
  • Analytical mindset; comfortable with CRM, analytics, and performance reporting
  • Experience with AI tools to scale content creation and optimization
  • Proficiency with Canva or similar tools
  • Excellent written and spoken English
  • Senior-level ownership, positive, proactive, team-first attitude

Nice to have:

  • Experience marketing AI solutions, enterprise integration, or managed services
  • Industry exposure to energy, utilities, or retail

We appreciate the interest of all applicants. Please note that only those whose qualifications align closely with the position requirements will be contacted for the next steps in the selection process.


All applications will be handled with confidentiality. 

 

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Frequently Asked Questions

Is the salary disclosed for the Senior B2B Marketing Specialist position at iwconnect?
The salary for this Senior B2B Marketing Specialist role at iwconnect is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior B2B Marketing Specialist position at iwconnect located?
This Senior B2B Marketing Specialist role at iwconnect is based in Bitola, Skopje, Prilep, Ohrid, Macedonia, Hybrid. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior B2B Marketing Specialist role at iwconnect full-time or part-time?
This is listed as a Full Time position. It is posted as a Senior B2B Marketing Specialist role in the Marketing department at iwconnect.
Which team or department does the Senior B2B Marketing Specialist at iwconnect belong to?
This Senior B2B Marketing Specialist position is part of the Marketing department at iwconnect. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior B2B Marketing Specialist position at iwconnect?
Click the "Apply Now" button on this page. You will be redirected to iwconnect's official application portal hosted on bamboohr where you can submit your application directly.
When was the Senior B2B Marketing Specialist job at iwconnect posted?
This Senior B2B Marketing Specialist position at iwconnect was posted on Feb 6, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior B2B Marketing Specialist
iwconnect
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