Senior Google Ad Specialist
dabadu· Marketing & Communication
About this role
We are seeking a highly skilled Senior Google Ads Specialist with a strong background in generating automotive ads. The ideal candidate will develop, implement, and optimize Google Ads campaigns for automotive dealerships, focusing on lead generation, vehicle promotions, and audience targeting. You will work closely with marketing teams and dealerships to deliver measurable results.
Key Responsibilities:
Campaign Strategy & Execution:
- Develop and execute advanced Google Ads strategies tailored to the automotive industry, including Search, Display, Shopping, and Performance Max campaigns.
- Implement audience segmentation strategies to maximize ad relevance and ROI.
Ad Creation & Optimization:
- Craft compelling ad copies and creatives, tailored to promote vehicle inventory, services, and dealership events.
- Conduct A/B testing for ad formats, messaging, and targeting strategies.
Keyword Management:
- Perform in-depth keyword research and competitive analysis specific to automotive trends.
- Continuously optimize keywords for lead generation and inventory visibility.
Performance Tracking & Reporting:
- Monitor campaign performance metrics (CTR, CPC, ROI, etc.) and provide actionable insights.
- Create detailed, dealership-friendly reports highlighting campaign success and areas for improvement.
Collaboration & Client Engagement:
- Partner with dealership teams to understand inventory, promotions, and sales objectives.
- Work closely with internal teams to align campaigns with broader marketing goals.
Budget Management:
- Plan and manage advertising budgets, ensuring cost-effective ad spend while achieving dealership goals.
- Analyze data to recommend adjustments to maximize ROI.
Required Qualifications:
Experience:
- Minimum 5+ years of experience managing Google Ads campaigns.
- Strong portfolio of high-performing automotive campaigns is a must.
Skills:
- Advanced proficiency in Google Ads, Google Analytics, and conversion tracking tools.
- In-depth knowledge of automotive industry trends, buyer personas, and dealership dynamics.
- Hands-on experience with retargeting, geotargeting, and custom audience segmentation.
Certifications:
- Google Ads Certifications (Search, Display, Shopping, etc.) are required.
- Automotive-specific marketing certifications are a plus.
Soft Skills:
- Exceptional analytical and problem-solving skills.
- Strong communication and client management skills.
- Ability to handle multiple projects in a fast-paced environment.
Preferred Qualifications:
- Experience with third-party automotive platforms (e.g., Dealer.com, Cars.com, Autotrader).
- Familiarity with DMS/CRM platforms used by dealerships.
- Knowledge of SEO and organic automotive lead-generation strategies.
Frequently Asked Questions
Is the salary disclosed for the Senior Google Ad Specialist position at dabadu?
The salary for this Senior Google Ad Specialist role at dabadu is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Google Ad Specialist position at dabadu located?
This Senior Google Ad Specialist role at dabadu is based in Kitchener, Ontario, Canada. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Google Ad Specialist role at dabadu full-time or part-time?
This is listed as a Full Time position. It is posted as a Senior Google Ad Specialist role in the Marketing & Communication department at dabadu.
Which team or department does the Senior Google Ad Specialist at dabadu belong to?
This Senior Google Ad Specialist position is part of the Marketing & Communication department at dabadu. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Google Ad Specialist position at dabadu?
Click the "Apply Now" button on this page. You will be redirected to dabadu's official application portal hosted on bamboohr where you can submit your application directly.
When was the Senior Google Ad Specialist job at dabadu posted?
This Senior Google Ad Specialist position at dabadu was posted on Aug 14, 2025. Apply as soon as possible — early applications are often reviewed first.
Senior Google Ad Specialist
dabadu
You'll be redirected to dabadu's official application page on bamboohr.