Content Marketing Manager

Who We Are

EdgeBeam is the world’s first Hybrid Network Operator (HNO) — a foundational layer at the edge enabling one-to-many data distribution across today’s wireless networks. By moving enterprise-grade data more efficiently in the last mile, EdgeBeam reduces network congestion and lowers capital investment for the industries we serve, from connected vehicles and public safety to IoT and digital signage.

Founded by four leading U.S. broadcasters — E.W. Scripps, Gray Media, Nexstar Media Group, and Sinclair — EdgeBeam is headquartered in Boston’s Seaport District and is on track to grow to more than 50 employees by end of 2026. We are at a rare inflection point: proven technology, a world-class leadership team, and real customer momentum, now shifting into full commercial scale.

Location & Work Dynamics

This position is headquartered in our Boston Seaport office and is a dedicated onsite role, not remote or hybrid. At this critical stage of EdgeBeam's growth, we believe that high-fidelity, in-person collaboration is essential to our success.

Role Overview

EdgeBeam is building a category — and we need a content engine to match. As Content Marketing Manager, you will own EdgeBeam’s content strategy and produce the thought-leadership, educational, and vertical-specific narratives that attract enterprise buyers and position EdgeBeam as the authority in wireless data distribution.

Your mandate is dual-focused: build a consistent, high-quality publishing engine across owned channels, and serve as the editorial partner that turns Product, Sales, and Solutions Architecture insight into compelling market-facing storytelling. You will work closely with the Senior Director of Marketing, the Senior Manager of Marketing & Demand Gen, Sales, Product, and the Lead Solutions Architect. You will write the bulk of the content yourself and manage external agencies and freelancers to scale output.

EdgeBeam is a native-AI company. This role is expected to use modern AI tools (Claude, ChatGPT, and similar) aggressively to accelerate research, drafting, repurposing, and workflow — helping a lean team punch well above its weight.

What You Will Do

Content Strategy & Editorial Ownership

• Own EdgeBeam’s content marketing strategy and the editorial calendar across blog, LinkedIn, email, and event channels.
• Define and maintain EdgeBeam’s content voice, tone, and style guidelines.
• Identify content gaps and opportunities using SEO data, competitive research, and field/sales feedback.
• Track and report on content performance — organic traffic, engagement, lead influence, pipeline contribution — and iterate based on what the data says.

Content Production & SEO

• Write and edit high-quality content across formats: blog posts, thought-leadership articles, website copy, white papers, solution briefs, case studies, LinkedIn and social, email nurture copy, and event materials.
• Manage freelance writers, external agencies, and subject-matter experts to scale output while maintaining quality and brand voice.
• Execute an organic SEO/AIO strategy to grow website traffic and improve rankings on EdgeBeam’s key vertical terms.
• Manage content distribution across the EdgeBeam blog, LinkedIn, email newsletter, podcast, and partner outlets; pursue syndication and trade-publication placements.

Flagship Owned Channels: Podcast & Newsletter

• Launch and own EdgeBeam’s podcast end-to-end — concept, format, branding, guest sourcing, episode briefs, production workflow (with external production partner), distribution across Spotify/Apple/etc., and cross-channel repurposing.
• Support the Senior Manager of Marketing & Demand Gen on the EdgeBeam newsletter: draft and edit copy in line with the established editorial voice, iterate based on feedback, and tailor messaging by audience segment.
• Track listenership, engagement, and audience growth; iterate on format and topics based on performance.

Cross-Functional Partnership

• Sales Enablement: Develop and maintain pitch decks, one-pagers, battle cards, and email templates. Partner with Sales leadership to understand ICP needs and ensure Sales has compelling materials for every stage of the cycle.
• Product & GTM Narrative: Partner with Product and the Lead Solutions Architect to translate roadmap milestones, deployment learnings, and reference architectures into market-facing stories — product launch comms, vertical positioning, and category-defining narratives.
• Technical Content Hand-off: The Lead Solutions Architect owns primary technical source material (architectures, benchmarks, PoC data). You own narrative structure, voice, and distribution — editing technical content for market readability and ensuring it surfaces through the editorial calendar.

What You Bring

• B2B Content Marketing Pedigree: 4–7+ years in B2B content marketing, preferably in technology, SaaS, or adjacent fields. Proven track record of content strategies that drive measurable pipeline impact.
• Exceptional Writing & Editing: You can simplify complex technical concepts without losing accuracy, and translate them into compelling stories for business buyers.
• Builder Mindset: You have launched or managed a branded podcast, newsletter, or other owned channel from scratch — and you’re energized by greenfield problems.
• AI-First Mindset: Comfortable using modern AI tools (Claude, ChatGPT, Jasper, or similar) to accelerate content production at a quality level that holds the brand voice.
• SEO/AIO Fluency: Strong grasp of SEO and AI-overview optimization fundamentals; experience optimizing content for organic search and AI surfaces.
• Tooling: Familiarity with marketing automation (HubSpot preferred) and modern CRM. Comfortable with content analytics tools.
• Cross-Functional Range: Comfortable collaborating closely with Sales, Demand Gen, Product, Solutions Architecture, and external agency partners.
• Domain Curiosity: Experience with — or strong curiosity about — wireless, IoT, broadcast, or enterprise infrastructure is a plus.

Our Values

At EdgeBeam, we operate with a shared set of values:

• Customers First — We put our customers’ objectives and pain points ahead of our own.
• Dig Deep — We are technically curious and thorough in execution. We don’t cream skim.
• Win Together — Collaboration is in our DNA.
• Disagree & Commit — We welcome constructive conflict. Once we have made a decision, we are behind that decision 100%.
• No Jerks — EdgeBeam is not a place for jerks.

What Success Looks Like

30 Days

• Immerse in EdgeBeam’s products, target markets, and existing content library.
• Meet with Marketing, Sales, Product, and Solutions Architecture to understand content priorities, ICP, and competitive positioning.
• Audit existing content assets for quality, gaps, and reuse opportunities; review SEO performance and current distribution.
• Align with the Senior Director of Marketing on editorial calendar, campaign priorities, and quick wins.

90 Days

• Editorial calendar live and publishing on a consistent cadence across blog, LinkedIn, and email.
• First cornerstone content asset shipped (white paper, solution brief, or case study).
• EdgeBeam Content Style Guide (v1) published.
• Refreshed sales enablement collateral for at least one key vertical.
• Podcast concept, format, and editorial positioning defined; first three guests pitched.
• Draft Q3 2026 editorial calendar published; initial SEO keyword and topic-opportunity list in place.

180 Days

• Podcast launched with regular release cadence; cross-channel repurposing pipeline in place.
• Measurable lift in organic traffic and engagement on key vertical terms.
• Content influencing pipeline — at least one tracked deal cycle citing EdgeBeam content.
• Scalable production workflow with freelancers/agencies documented and running.
• H2 content strategy and roadmap delivered to leadership.