Product Manager / Associate Product Manager (A)

About Lokal:

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview

We are hiring a Associate Product Manager / Product Manager to lead key initiatives. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategy—working closely with cross-functional teams to scale Products at Lokal.

Responsibilities

• Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers and their business impact.
• Own and enhance payment systems by improving payment success metrics, optimizing payment gateway (PG) integrations, and elevating the overall checkout experience.
• Design and run pricing experiments including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth.
• Collaborate with Marketing to unlock and scale new acquisition channels while continuously optimizing performance.
• Strengthen trust and user satisfaction by defining and improving profile verification workflows and customer support processes.
• Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions.
• Own the product roadmap, prioritizing initiatives based on business impact and user needs.
• Conduct market research to stay ahead of industry trends and incorporate insights into product strategy.
• Develop retention strategies to increase repeat revenue and long-term user engagement.
• Analyze user behavior and implement gamification mechanics to enhance user motivation and platform stickiness.

• 1 - 3 years of experience in product management, preferably in consumer internet or marketplace products.
• Strong background in data-driven decision-making; must be mathematically sharp and investigative in approach.
• Educational background from top-tier institutes preferred.
• Prior experience in marketplaces or platforms with demand-supply matching problems is a strong plus.
• Ability to think strategically and also roll up your sleeves to execute.
• Excellent communication and stakeholder management skills.

• At Lokal, we act like owners who take initiative beyond job descriptions, get things done despite obstacles, and maintain a growth mindset focused on learning. We're outcome-driven with bias for action, believing speed matters in building products for billion Indians. Decision-making involves open debate followed by full commitment, and we operate on context rather than control - managers share the "why" while you own execution. We aim to be an all-star team that thinks big and takes calculated risks to achieve ambitious goals.
• Be part of a fast-growing startup with 100M+ downloads and a footprint across 1000+ towns & 250+ districts - huge scope for impact and learning.
• Opportunity for fast growth, professionally and personally, as you help expand into new areas and build things from scratch.
• Access comprehensive benefits, including insurance coverage, generous leave policies, ESOP buybacks, flexible work-from-home options, and more.