Account Executive - St. Lucia Times

                                           JOB SPECIFICATION & DESCRIPTION

JOB TITLE                  :            Account Executive

COMPANY                  :             St. Lucia Times

REPORTING TO           :             Executive Chairman or his nominee

JOB PURPOSE           :           The Strategic Account Executive will be responsible for keeping updated with industry trends and client needs, identifying, developing, and implementing key sales strategies to grow the organisation’s new and existing client base.  As a Strategic Account Executive, you play a critical role in positioning the organization as a marketing solution provider, selling major profitable proposals, and ensuring the retention of assigned key customers.

Education and Required Skills

• Bachelor's degree in Business, Marketing, or Communications, or related degree, or equivalent years of work-related experience.
• Strong interpersonal and communication skills, both written and verbal.
• Excellent organisational and time management skills, with the ability to prioritise tasks, multitask, and meet deadlines in a fast-paced environment.
• Proficiency in using Google Suite (Docs, Slides, Sheets, etc.) and experience with customer relationship management (CRM) software.
• Strong analytical and problem-solving skills. 
• Detail-oriented, with a focus on accuracy and quality in all aspects of work.
• Self-motivated and able to work independently as well as collaboratively within a team.
• Adaptability and flexibility to navigate changes in the industry and respond to client needs promptly.
• Knowledge of the media and advertising industry, including current trends, competitor offerings, and best practices.
• Commitment to continuous learning and staying informed about industry developments and emerging technologies.

• A valid driver's license and access to reliable transportation for attending client meetings and events, as needed.

Main Duties and Responsibilities

• Consistently achieve and exceed set sales targets.
• Identify, target, and acquire new clients across key industries while maintaining long-term partnerships.
• Achieve revenue growth through upselling and cross-selling clients into new products and ad formats.
• Develop and maintain a robust pipeline of prospects using research, networking, and outbound initiatives.
• Serve as the primary contact for assigned accounts, providing regular check-ins, campaign reviews, performance reports, and optimisation recommendations.
• Develop and pitch integrated marketing solutions across digital, social, e-paper, video, branded content, sponsorships, and events.
• Analyse client needs and market trends to recommend data-driven strategies.
• Leverage audience insights, analytics, and digital metrics (CTR, CPM, CPC, engagement, conversions) to inform proposals and demonstrate value.
• Coordinate with editorial, content, creative, and ad traffic teams to ensure smooth campaign execution.
• Prepare campaign briefs for branded content and oversee campaign delivery to guarantee client satisfaction.
• Maintain high client retention rates through proactive relationship management.
• Upsell and cross-sell existing clients into new company offerings, including branded content, programmatic campaigns, sponsorships, and custom projects.
• Stay ahead of industry trends, competitor offerings, and client category developments to inform sales strategy.
• Represent the company at industry events, conferences, and client functions as a brand ambassador.
• Provide feedback to leadership on client needs, new product opportunities, and emerging revenue streams.
• Perform any other duties as assigned contributing to the streamlined operation of the department.
  

CONFIDENTIALITY: You will be exposed to confidential and sensitive information and, therefore, you will be required to handle and keep such information in the strictest of confidence. A breach of this rule will result in disciplinary action being taken against you.

STANDARDS: You will be required to maintain a high standard of conduct in the company. This will extend to your interaction with all levels of staff in the company.

CUSTOMER SERVICE:  To assist in maintaining the standards set by St. Lucia Times.

N.B. This document provides a high-level overview of your duties and responsibilities; it cannot detail all the related tasks that you will be expected to perform.