Social & Marketing Executive

About Us

We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness For Freedom | For Unity Against Racism

The Role

We're looking for a Social & Marketing Executive to join a fast-moving brand and marketing team working across three brands: Steve Madden, Carvela and Shoeaholics. This is a role for someone who is genuinely social-first - someone who is naturally inquisitive about consumer behaviour, excited by change and brings a positive, determined energy to everything they do. Your passion is all things content creation, social, marketing and AI innovation. You will work across content creation, social scheduling, community management and trend identification - supporting the Lead Social & Content Creator and the wider marketing team to drive commercial growth through engaging and relevant content. You will be at the forefront of how our brands show up on social and you'll be expected to bring new ideas, test new formats and raise the bar continuously. Social media moves quickly. Trends emerge overnight. Algorithms shift. The right candidate will not just keep up; they will get ahead and also have their own online social presence.

Day to day

• Produce short-form video content (Reels, TikToks, Stories) alongside the Trend & Content Creator - filming, editing and publishing
• Manage community across all brand accounts - responding to comments and DMs in the correct brand voice
• Source, curate and manage UGC for all brands - outreach, permissions, organisation
• Attend shoots and brand events to capture live, authentic social content
• Support the marketing managers on campaign delivery - asset organisation, copy briefing, channel coordination
• Brief and schedule email and social content across all three brands - Instagram, TikTok, Pinterest and emerging platforms
• Assist with influencer seeding logistics - tracking, dispatch, content capture
• Execute Shoeaholics BAU marketing under the managers direction

Trends & reporting

• Monitor TikTok, Instagram, Pinterest and emerging platforms daily
• Support the Trend & Content Creator on reactive trend content - be ready to assist with filming, editing or captions at short notice
• Proactively explore and test AI content tools - including AI image generation, AI video editing and AI caption tools - to find efficiency gains and new creative possibilities for the brands
• Test one new content format or platform feature per month - document results and share with the team
• Stay ahead of Instagram and TikTok algorithm changes - proactively share updates that affect how we reach and grow our audiences

• A genuine, demonstrable passion for social media - you're on these platforms because you love them
• Strong understanding of TikTok and Instagram - you know how they work, what performs, and why
• Experience creating short-form video content - filming and editing using CapCut, Premiere, or equivalent. You are also not shy to be in front of the camera
• Excellent copywriting skills - you can write in different brand voices and you understand the difference between a caption that performs and one that doesn't
• Experience in a social media, content or marketing role (brand-side or agency)
• Proactive and highly organised - you can manage multiple brands, deadlines and briefs simultaneously
• A natural collaborator - you work well with creatives, managers and external partners
• Commercially aware - you understand that great content needs to connect to business results, not just impressions
• Experience across multiple brands simultaneously
• Knowledge of Pinterest and TikTok Shop
• Experience with influencer management or UGC sourcing
• Familiarity with social analytics platforms (Iconosquare)
• Fashion, footwear or lifestyle brand experience

• Competitive basic salary
• Pension and life assurance
• Enviable discounts
• Gym Discounts
• Summer hours - 3pm Friday Finish
• Half Day, Pay Day Friday (once per month)
• RetailTrust support
• GP Access
• Sample sales
• And so much more!

Our Culture  

We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

Our Stores

The first Kurt Geiger store opened on London Bond street in 1963.  Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand-alone stores and retail pop ups, our retail partners include some of the world’s most famous department stores.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism