Digital Marketing Executive

Key Responsibilities

- Conceptualise, produce, and edit engaging video content for marketing campaigns, social media, and institutional branding.
- Lead end-to-end video production, including ideation, filming, editing, and post-production, with the ability to handle short turn-around editing.
- Plan and execute large-scale video projects such as graduation videos, year-end highlights, and corporate brand videos.
- Manage full production workflows for major projects, including pre-production planning, scripting, scheduling, and coordination with stakeholders.
- Capture student life, campus activities, and events through compelling visual storytelling.
- Work closely with students, faculty, and internal stakeholders to develop authentic and engaging content.
- Manage and grow social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn) with a strong focus on video-first content.
- Stay up to date with content trends, especially short-form videos, and translate them into creative outputs.
- Collaborate with marketing and admissions teams to support student recruitment campaigns, open houses, and events.
- Assist in basic design and content adaptation for digital platforms.
- Ensure all content aligns with brand guidelines and regulatory requirements.
- Perform any other ad hoc duties as required.

Requirements

- Diploma or Degree in Media, Communications, Film, Marketing, or a related field.
- 2–4 years of relevant experience in video production, content creation, or digital media.
- Strong portfolio showcasing video editing and content creation work.
- Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar.
- Hands-on experience in photography and videography, including camera handling, lighting, and audio setup.
- Strong understanding of social media trends, especially TikTok, Reels, and YouTube Shorts.
- Comfortable working with students and appearing on-site for shoots and event coverage.
- Ability to collaborate effectively with internal stakeholders and external partners.
- Fluent in both English and Mandarin (spoken and written) to engage diverse audiences.
- Creative, proactive, and able to manage multiple projects in a fast-paced environment.

Salary range: SGD 2800 - 3800