Head of Sales - Maverick Drinks

Maverick Drinks is looking for a commercially driven, entrepreneurial Head of Sales to lead our next phase of growth.

This is a senior leadership role for someone who thrives in a high-performance culture, loves building winning teams, and knows how to turn great brands into category leaders. You’ll take ownership of our commercial strategy, lead a talented sales organisation, and drive distribution and growth of the Maverick Drinks portfolio across the UK and international markets.

If you’re someone who enjoys building things, challenging the status quo, and delivering exceptional commercial results, we’d love to hear from you.

About the Role

Reporting directly to the Founder, you’ll be responsible for driving the commercial success of Maverick Drinks across grocery, wholesale, specialist retail, the on-trade, and international markets (EMEA & APAC).

You will lead our National Accounts team, UK Field Sales team and Regional Sales Managers, ensuring the business continues to grow through strong distribution, strategic partnerships and exceptional account management.

This is a hands-on leadership role where you will combine strategic thinking with commercial execution.

Our Culture

We believe high performance comes from great people, strong values and having fun along the way.

At Maverick Drinks we are:

Customer Obsessed – everything we do is about delivering value.
Hospitalitarian – we go above and beyond to create memorable experiences.
Growth Minded – curious, humble and always learning. Human – authentic, honest and anti-bureaucratic.
Fun – life’s too short to be boring.

We work hard, support each other and celebrate success.

What You’ll Be Doing

Commercial Strategy & Growth

• Develop and execute the Maverick Drinks sales and distributor strategy to deliver ambitious growth targets.
• Own the full commercial picture including forecasting, pricing, A&P investment and ROI.
• Identify opportunities through data, insight and market analysis to accelerate growth.
• Expand distribution and rate of sale across grocery, wholesale, specialist and on-trade channels.
• Lead growth in international markets across EMEA and APAC.

Customer & Market Development

• Build strong relationships with key industry decision makers and strategic partners.
• Work closely with marketing to develop compelling category and brand propositions.
• Drive successful new product launches within the spirits category.
• Represent Maverick Drinks at industry events and trade shows to build network and opportunities.

Leadership & Team Development

• Lead and develop a high-performing sales organisation.
• Coach and mentor your team to deliver commercial excellence and strong account management.
• Create a culture of accountability, ownership and entrepreneurial thinking.
• Recruit and develop new team members as the business grows.

What We’re Looking For

We’re looking for a proven commercial leader with deep experience in the spirits industry and a passion for building brands.

You’ll likely bring:

• Significant experience managing on-trade, off-trade and route-to-market accounts within the UK spirits industry
• Strong commercial acumen including P&L ownership, forecasting and financial analysis
• A track record of leading and developing high-performing sales teams
• Experience growing brands within grocery, wholesale and specialist retail channels
• Experience developing international markets
• Strong negotiation, relationship management and stakeholder engagement skills
• Knowledge of category trends, trade marketing and pricing strategy
• WSET Higher Level qualification (desirable)

At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.

We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.

There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.

Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.