Senior Sales Manager, North American Retail

About Owlet

Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the globe. We have helped over a million parents keep their children safe, while bringing joy and sleep to the parenting journey. We believe every parent deserves the peace of mind that comes with a better understanding of their baby's needs. Join a company recognized for innovation and a culture rooted in team-building, where your love for every baby compels you to solve the unsolvable.

The Opportunity

This is a high-impact leadership role responsible for some of Owlet’s largest "Big Box" accounts—Target and Best Buy (US & Canada)—while also spearheading future growth in both the US & Canada.

Key Responsibilities

• National Account Leadership: Full strategic and operational ownership of Target and Best Buy (US & Canada). Drive joint business planning (JBP), line reviews, and promotional calendars.
• Canadian Market Expansion: Navigate the nuances of the Canadian retail landscape, and drive expansion efforts.
• P&L & Margin Management: Direct accountability for North American retail revenue and profitability. Manage trade spend, MDF, and MAP (Minimum Advertised Price) compliance across all channels.
• Omnichannel Excellence: Ensure "best-in-class" in-store & digital shelf presence at Target and Best Buy, optimizing for premium brand storytelling, search and conversion.
• Forecasting & CPFR: Lead the Collaborative Planning, Forecasting, and Replenishment process to ensure high in-stock rates across the US and Canada.

Who You Are

• The Strategic Architect: 8+ years of experience in National Account Management within Consumer Electronics (CE) or Juvenile Products.
• The Cross-Border Expert: Proven experience managing Canadian retailers.
• The Relationship Builder: You know how to talk to a Buyer at a global giant and a boutique owner the same day, adapting your style to win both.
• The Data Storyteller: Expert-level fluency in Target and Best Buy portals. You use data to build a narrative that buyers can't ignore.
• The Self-Starter: You are comfortable with ambiguity and have a track record of building "Independent" channel programs from the ground up.

Requirements

• Bachelor’s degree in Business or a related field; MBA preferred.
• Proven track record of managing a $20M+ book of business.
• Experience with 1-tier and 2-tier distribution models.
• Ability to travel (approx. 25%) to Minneapolis, Vancouver/Toronto, and key trade shows (e.g., CES, ABC Kids Expo).

Compensation:

• This role will be a mix of base salary and sales commission.

Owlet offers a comprehensive benefits package that supports your health, financial well-being, and work-life balance:

• Health & Wellness: Multiple medical plan options (PPO and High-Deductible with HSA), plus dental, vision, life, and disability coverage. Wellness resources include mental health support, EAP access, and fitness incentives.
• Financial Benefits: A competitive 401(k) plan with company match, employee stock purchase program, and potential equity grants.
• Work-Life Balance: Generous flexible PTO policy, including Flex Fridays, paid parental leave (up to 14 weeks), and remote/hybrid work options.

Owlet Baby Care, Inc. is the equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.