Social Media & Marketing Assistant

Job Title: Remote Social Media Specialist (Part-Time)

Job Type: Part-Time | Approximately 20 hours/week

About the Role:

A creative, proactive, and strategy-driven Remote Social Media Specialist is needed to support digital marketing initiatives and strengthen brand visibility for a reputable immigration law practice.

This role will be responsible for managing social media content, maintaining a structured content calendar, creating educational and engagement-driven posts, coordinating with internal teams, and producing monthly or bi-weekly newsletters that share firm updates, immigration news, and community-focused content.

The ideal candidate has experience in social media management, newsletter production, content strategy, and light copywriting—particularly within a professional or information-driven environment. Because this role operates within an immigration-focused setting, the candidate must handle all content with high sensitivity, accuracy, and confidentiality.

Key Responsibilities:

Content Management & Publishing

• Plan, schedule, and publish posts across Instagram, LinkedIn, Facebook, and other approved platforms.
• Maintain a detailed content calendar aligned with marketing goals, campaign objectives, and immigration-related updates.
• Curate and repurpose existing materials—such as attorney insights, educational guides, case process breakdowns, FAQs, and community content—into social media-friendly formats (graphics, captions, reels, short-form videos, etc.).
• Ensure all content aligns with the firm’s branding, tone, and client-centered mission.

Newsletter Creation & Management

• Plan, draft, and assemble monthly or bi-weekly newsletters featuring firm updates, immigration news, featured articles, community messages, and educational content.
• Coordinate with attorneys and internal staff to gather accurate, approved content for each issue.
• Track newsletter performance metrics (open rates, click-throughs, engagement) and suggest improvements.

Engagement & Brand Awareness

• Monitor and respond to direct messages, comments, and audience inquiries professionally and in accordance with firm guidelines.
• Stay informed on immigration-related trends, government updates, and community conversations to identify engagement opportunities—ensuring accuracy and sensitivity.
• Maintain a consistent, trustworthy brand voice that reflects compassion, professionalism, and the firm’s commitment to client success.

Collaboration & Asset Coordination

• Work closely with the marketing manager and attorneys to develop content aligned with practice areas, client needs, and ongoing campaigns.
• Coordinate with designers, writers, or external contributors to gather approved content and creative assets.
• Maintain organized content libraries, media folders, and campaign files.

Reporting & Optimization

• Track and analyze key performance metrics across social platforms and newsletters, including engagement, reach, follower growth, click-throughs, and open rates.
• Prepare weekly or monthly reports summarizing performance insights and recommendations.
• Suggest fresh content ideas, formats, and campaign strategies based on data and audience behavior.

Qualifications & Ideal Traits:

• Proven experience as a Social Media Specialist, Content Coordinator, or similar role—ideally with professional service brands.
• Strong understanding of Instagram and LinkedIn best practices, algorithm behaviors, and engagement strategies.
• Skilled in short-form copywriting, caption creation, and translating complex topics (like immigration processes) into digestible content. (Preferred)
• Experience using scheduling tools such as Buffer, Later, Hootsuite, or similar. (Good to have)
• Creative mindset with excellent attention to detail and the ability to maintain a polished, supportive, and professional tone.
• Ability to work independently, meet deadlines, and adapt quickly to updates in immigration news and firm priorities.
• Reliable, proactive, collaborative, and comfortable working within a structured brand framework.
• Strong awareness of confidentiality and ethical considerations in legal or immigration content.

Working Environment:

• Remote, part-time role (approx. 20 hours/week).
• Some overlap with PST hours for check-ins with the marketing manager.
• Supportive and professional work environment with clear branding direction.
• High focus on consistency, creativity, and brand-building.