Field Marketing Manager (Alani Nu)

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. 

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 

This is the future of modern energy. This is Celsius. 

Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

Position Overview

As the Field Marketing Manager, you’ll be the face of the brand on the ground, driving awareness and engagement for Alani Nu. This is your opportunity to bring national marketing strategies to life through dynamic local experiences that connect directly with consumers. You’ll bring a strong sense of ownership, community savvy, and the ability to lead teams and events that make an impact.

Field-Based: Remote; role requires presence in assigned market (listed below).

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $60-$70k, plus incentives

Candidates should be physically present in one of the following locations:

• Nashville
• Phoenix

• Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years of team management or field leadership experience
• Education: Bachelor's degree preferred
• Strong background in community engagement, event marketing, and project management
• Familiarity with local events and cultural moments that drive community engagement
• Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
• Self-starter with strong organizational and problem-solving skills
• Effective communicator with strong interpersonal abilities
• Comfortable working both independently and collaboratively in fast-paced environments
• Willingness to adapt to changing business needs
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs. and stand for extended periods
• Willingness to travel within the designated region as needed

Key Responsibilities

• Execute 360° marketing plans aligned with national and regional goals
• Build and nurture relationships with local influencers, media, and community partners
• Identify and manage local sponsorships and brand partnerships
• Lead consumer sampling programs and evaluate performance for continuous improvement
• Recruit, train, and manage a team of part-time Brand Ambassadors
• Partner with Sales and distributor teams to drive retail visibility and in-store conversion
• Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting
• Oversee market operations including warehouse, inventory, and vehicle logistics
• Process invoices and manage expenses in coordination with Finance
• Support additional marketing and sales initiatives as needed

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.