On Premise Regional Sales Manager - Southern California

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. 

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 

This is the future of modern energy. This is Celsius. 

Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

Field-Based: Located in Los Angeles or Orange County, CA; role requires presence in assigned market

Travel Requirements: This position requires up to 25% domestic travel.

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: YES

Role Type: Full-Time

Salary Range: $105,000-$120,000, plus incentives

POSITION OVERVIEW

As an On Premise Regional Sales Manager, you’ll lead a sales team focused on growing CELSIUS distribution and sales in places where people connect, celebrate, and live fit. From iconic hospitality groups and boutique hotels to nightlife hot spots, restaurants, and lounges, you’ll expand CELSIUS’ footprint in the places that set trends and shape what’s next.

In this role, you’ll drive the business with our key partner, Pepsi Bottling Company, and affiliated independent bottlers to ensure CELSIUS thrives in every key account across your region. Driving strategic growth with cultural relevance, bringing our mission of Live Fit to more places, more people, and more often.

The ideal candidate is the go-to connector who knows the hottest venues, the coolest operators, and the key tastemakers that shape the scene. You’ll bring sharp business acumen, a track record of leading teams, and an entrepreneurial mindset, with the ability to turn relationships into long-term brand partnerships.

• Experience: 3-5 years in consumer goods sales, beverage industry, or distributor sales preferably with knowledge of both DSD and Broad Line distribution
• Education: Bachelor’s degree preferred
• Strong communication and customer engagement skills
• Strong analytic and presentation skills (both written and verbal)
• Experience leading small teams of sales personnel, setting the selling agenda, providing guidance, feedback and overall development of sales team
• Ability to use Excel, PowerPoint, MS Teams
• Must be 21+ with a valid U.S. Driver’s License and clear MVR screening Additional Requirements

Responsibilities

• Execute the CELSIUS® On-Premise strategy in assigned geography
• Lead Team on expansion of account base and On-Premise activations
• Utilize CRM to track field execution, opportunities, and performance metrics
• Work hand in hand with our distributor partners via route rides, blitzes, and key account meetings
• Communicate ongoing sales, marketing, and execution opportunities
• Support the Sr. Director On-Premise with field initiatives and market feedback
• Meet weekly and monthly KPIs and participate in performance planning calls

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range ($105,000-$120,000, plus incentives) for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.