Founding Performance Marketer (VC backed US Startup)

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA)

Experience: 3+ yrs

Location: remote

Jobtype: full-time

We are looking for a Founding Performance Marketer to build and scale the company’s paid growth engine from the ground up. This is a high-impact role for someone who thrives in fast-paced startup environments and enjoys combining creativity, experimentation, and analytics to drive measurable business growth.

In this role, you will work directly with the founders and take ownership of user acquisition across multiple paid channels. You will be responsible for building scalable acquisition funnels, optimizing conversion journeys, improving campaign performance, and identifying new growth opportunities through rapid experimentation and data-driven decision-making.

The ideal candidate is highly analytical, execution-focused, and comfortable managing the complete growth lifecycle — from campaign strategy and creative testing to funnel optimization and performance reporting. This opportunity is ideal for someone who wants to shape the growth playbook of a rapidly scaling product-focused startup while operating with high ownership and autonomy.

Key Responsibilities

• Own and scale paid acquisition campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels
• Manage acquisition budgets with clear focus on CAC, conversion rates, activation, retention, and ROAS goals
• Build, optimize, and improve landing pages, onboarding funnels, retargeting systems, and conversion journeys
• Execute rapid experimentation across creatives, messaging, audience segmentation, bidding strategies, and funnel optimization
• Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities
• Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes
• Monitor and optimize marketing performance metrics including CTR, CPA, CAC, retention, and LTV
• Implement and manage event tracking, pixel integrations, and attribution systems for accurate campaign measurement
• Conduct A/B testing across ads, landing pages, onboarding flows, and user journeys to improve conversion performance
• Develop growth strategies and contribute to broader go-to-market initiatives
• Build dashboards, generate performance reports, and present actionable insights to leadership
• Stay updated on emerging trends, ad platform changes, growth frameworks, and digital marketing best practices
• Continuously test new channels, creative formats, and acquisition approaches to unlock scalable growth

What Makes You a Great Fit

• 3+ years of hands-on experience in performance marketing and paid acquisition
• Strong expertise in managing campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid channels
• Proven experience handling acquisition budgets and driving measurable growth outcomes
• Strong analytical mindset with experience using data to optimize campaigns and funnels
• Hands-on experience with tools such as GA4, Mixpanel, Amplitude, Segment, and attribution platforms
• Strong understanding of conversion funnels, user acquisition strategies, and growth marketing principles
• Experience with A/B testing, pixel implementation, event tracking, and campaign attribution
• Ability to independently execute campaigns end-to-end with minimal supervision
• Comfortable working in startup environments with high ownership and evolving priorities
• Strong communication, collaboration, and problem-solving skills
• Ability to balance creative thinking with performance-focused execution
• Experience marketing consumer products or product-led SaaS offerings is a strong advantage
• Passion for experimentation, rapid learning, and scaling high-growth products