D2C Growth lead

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA)

Min Experience: 6+ years

Location: Gurgaon

JobType: full-time

We are looking for a D2C Growth Lead to drive and scale the brand’s ecommerce growth journey across digital channels. This is a high-impact leadership role focused on owning website revenue, performance marketing, customer acquisition, and overall D2C growth strategy.

The ideal candidate is a highly analytical and execution-focused growth professional who understands how to scale consumer brands through performance marketing, conversion optimization, retention strategies, and data-driven experimentation. You will work closely with content, analytics, and technology teams to build sustainable growth engines and improve the complete ecommerce funnel.

This role offers strong ownership, fast-paced decision-making, and the opportunity to directly influence business growth and profitability in a rapidly scaling consumer brand environment.

Key Responsibilities

• Own and drive the overall ecommerce revenue and website P&L
• Lead performance marketing initiatives across Meta, Google, and other paid acquisition channels
• Manage and mentor a small growth team across retention, CRM, and analytics functions
• Plan, execute, and optimize daily campaigns across audiences, creatives, funnels, and channels
• Monitor and improve key growth metrics including CAC, RoAS, conversion rates, retention, and LTV payback
• Work closely with creative and content teams to identify winning hooks, campaigns, and storytelling approaches
• Build dashboards and reporting systems for visibility into growth performance and business insights
• Use experimentation and rapid testing to identify scalable acquisition and retention opportunities
• Collaborate with tech and product teams to optimize landing pages, checkout flows, and customer journeys for higher conversions
• Analyze customer behavior and marketing performance to make data-driven growth decisions
• Continuously explore new growth channels, audience segments, and performance strategies to scale the business efficiently

What Makes You a Great Fit

• 6–7 years of hands-on experience in performance marketing and ecommerce growth
• Strong expertise in managing Meta Ads and Google Ads campaigns at scale
• Proven track record of driving revenue growth while maintaining healthy return on ad spend
• Strong analytical mindset with comfort in working with dashboards, reporting tools, and experimentation frameworks
• Experience owning growth metrics such as CAC, RoAS, conversion rates, and customer lifetime value
• Prior exposure to D2C or consumer brands is highly preferred
• Ability to move fast, test aggressively, and optimize campaigns based on data insights
• Strong understanding of ecommerce funnels, customer journeys, and retention marketing
• Leadership capabilities with experience managing cross-functional teams or growth functions
• Excellent problem-solving, execution, and decision-making skills
• Self-driven mindset with strong ownership and accountability for business outcomes