Senior Marketing Associate

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1500000 (ie INR 10-15 LPA)

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

We are looking for a creative and performance-driven Senior Marketing Associate to join a fast-growing team based in Bengaluru. This full-time role is ideal for professionals with 2–4 years of experience in content, brand, or creative marketing roles. You will play a pivotal role in shaping the brand’s voice and storytelling across all customer touchpoints, from digital ads to social media and CRM communication.

As a key member of the marketing team, you will own the end-to-end creative process—turning ideas into high-performing content that drives engagement and business outcomes. This role blends creativity with performance marketing, requiring you to craft compelling narratives while staying closely aligned with data and campaign results.

Key Responsibilities

• Develop and manage high-quality copy for ad campaigns, including headlines, descriptions, and CTAs across digital platforms
• Own the end-to-end creative lifecycle, from ideation and scripting to execution and approvals
• Write and refine scripts for video content, ensuring engaging and conversion-focused storytelling
• Lead creative direction for video production, collaborating with internal teams and external agencies
• Create design briefs for banners, creatives, and campaign assets aligned with brand guidelines
• Build and manage social media presence, including content strategy, engagement posts, and campaign execution
• Develop scalable content templates for CRM channels such as push notifications and messaging platforms
• Analyze campaign performance and optimize content based on data-driven insights
• Ensure consistency in brand voice, tone, and messaging across all channels
• Collaborate with cross-functional teams including performance marketing, design, and product

What Makes You a Great Fit

• 2–4 years of experience in content, brand marketing, or creative roles (startup or agency experience preferred)
• Exceptional copywriting skills with a strong understanding of brand voice and storytelling
• Proven ability to create engaging, high-performing content across formats (ads, social, video, CRM)
• Experience in directing video content and working with production teams or agencies
• Strong understanding of performance marketing and content optimization
• Ability to translate ideas into compelling narratives that drive user engagement and conversions
• Familiarity with digital advertising platforms and creative performance metrics is a plus
• Strong attention to detail and a passion for creating impactful content
• Ability to work in a fast-paced, collaborative environment with high ownership