Marketing Media Manager - Chinese speaking

About SiGMA Group

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 300 professionals across five global offices, including Malta, Cyprus, Serbia, São Paulo, Manila. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

Key Responsibilities

1. Advertising Campaigns & Media Buying

• Plan, implement, and optimize performance-based advertising campaigns across multiple channels (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Analyze and report on campaign performance, ensuring maximum ROI.
• Negotiate and manage relationships with media vendors to secure cost-effective ad placements.

2. Email Marketing

• Develop, execute, and manage email marketing campaigns, including newsletters, promotional emails, and customer engagement sequences.
• Segment and maintain email lists for targeted messaging and high engagement rates.
• Monitor, analyze, and report on email campaign performance (open rates, CTR, conversion rates, etc.) to refine strategies.

3. Database Management & CRM

• Manage and optimize the customer database (HubSpot), ensuring data accuracy and segmentation for targeted campaigns.
• Leverage CRM tools to nurture leads, track customer behavior, and automate communications.

4. Partnerships & Strategic Alliances

• Identify, negotiate, and manage partnerships and collaborations with relevant brands, influencers, and industry leaders.
• Develop joint marketing initiatives to boost brand awareness and lead generation.
• Track partnership success and ensure alignment with business goals.

5. Marketing Automation

• Implement and optimize marketing automation workflows to increase lead generation and sales conversions.
• Set up and maintain marketing funnels, nurturing campaigns, and customer journeys using automation tools.
• Continuously test and optimize workflows to maximize efficiency and results.

6. Reporting & Analysis

• Regularly analyze key marketing metrics (traffic, leads, conversions, ROI) and provide actionable insights to senior management.
• Produce reports and dashboards to track campaign performance across channels.

7. Collaboration & Strategy

• Work closely with creative, content, and sales teams to align marketing campaigns with business objectives.
• Participate in strategic planning and execution of marketing initiatives.

Qualifications

Experience:

• Minimum 3 years in marketing, with strong experience in digital advertising, email marketing, media buying, CRM management, and marketing automation.

Skills:

• Proficient in Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Expertise in email marketing tools and CRM platforms (e.g., Mailchimp, HubSpot).
• Hands-on experience with marketing automation and campaign optimization.
• Excellent project management, communication, and negotiation skills.
• Strong analytical mindset with ability to interpret data and drive decisions.

Language:

• Native Mandarin.
• English proficiency at C1 level or higher (written and spoken).

Education (Preferred):

• Bachelor’s degree in Marketing, Business, or a related field.

Why SiGMA Group?

• Grow with us - Be part of SiGMA’s global expansion and make your mark.
• Free iGaming Academy access - Learn the ins and outs of the industry with access to courses.
• Travel perks - Visit our international offices and attend industry events worldwide.
• Performance rewards - High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
• Interest-free car loan after probation (T&Cs apply)