General Manager, Malaysia

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually. 

Our consumer and business propositions – YouTrip and YouBiz – empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners—underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific. 

Recognised as World Economic Forum’s Global Innovator 2025, CNBC’s World’s Top Fintech Companies (2025, 2024), and LinkedIn’s Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions. 

We are looking for a General Manager, Malaysia to spearhead YouTrip's entry and growth in the Malaysian market, owning the full P&L, strategy and execution of YouTrip in Malaysia. 

Reporting to the Chief Operating Officer of YouTrip, this will be an exciting and rare opportunity for candidates with strong entrepreneurial spirit to work closely with the C-Suite & Leadership team to explore, launch, and grow our business in Malaysia. This role is pivotal in shaping YouTrip's presence in a new market — from conducting foundational market research and navigating the licensing landscape, to building a high-performing local team and driving commercial growth.

You Will

• Explore and evaluate market opportunities and competitive landscape in Malaysia
• Assist in the licensing and regulatory workstream, working closely with the Legal & Compliance team to manage submissions to relevant authoritiesLead and own the business growth and P&L of Malaysia, through the ownership strategic roadmap of the business
• Own the product roadmap for Malaysia together with Product & Engineering to identify big bets and localisation opportunities specific to the Malaysian market
• Drive business growth by leading bespoke marketing campaigns and striking marquee partnership deals tailored to the Malaysian market
• Develop a deep understanding of the fintech landscape in Malaysia and constantly identify new business growth opportunities
• Build, lead, and develop a high-performing local leadership team in Malaysia
• Reporting to the Chief Operating Officer of YouTrip, identify and drive cross-functional and/or cross-country initiatives for business growth

• Entrepreneurial Self-starter & Hustler - You are not afraid to get your hands dirty with a "whatever it takes" mindset and no job is too little for you. You strive for the best in everything you do, and understand the importance to influence your team to do the same to push for performance in a high paced environment
• Experienced Commercial Leader - You have at least 10 years of senior team leadership roles in a fast-paced environment, and proven track record in multiplying business revenues. Experience in Consumer Products and/or Marketing in Malaysia are preferred. Experience in Fintech or Financial Institutions space (B2C and/or B2B) will be a strong plus
• Market Entry & Research Expert - You have hands-on experience leading market entry initiatives, including structuring and executing market research frameworks, synthesising competitive intelligence, and translating insights into actionable go-to-market strategies. Prior experience launching a product or business in Malaysia is a strong advantage
• Licensing & Regulatory Navigator - You have working knowledge of Malaysia’s financial services regulatory environment, including familiarity with BNM’s licensing frameworks (e.g. Payment Services Act or its equivalent). You are comfortable engaging regulators, managing licensing submissions, and coordinating with legal and compliance teams to navigate complex approval processes
• Consumer Behavior Expert - You may not come from a research background but you believe in your cultural understanding of consumer preferences in Malaysia, backed by market insights, to localise our product and GTM strategy in Malaysia
• Travel and Payment Enthusiast - Nothing is more important than being passionate about the industry that we will be about to build together! Look forward to hearing your travel stories