CRM Executive (Turkish Speaking)

The Company:

Ventures Lab is an international company with over 200 employees, specializing in the iGaming and Fintech industries. We deliver a diverse portfolio of products and services, including iGaming verticals, electronic payment solutions, and managed services for customer operations. By leveraging technology and driving innovation, we empower our partners to achieve greater success in competitive markets. Our global reach and expertise make us a trusted partner for cutting-edge solutions.

The role:

You will be responsible for the development, implementation, and optimization of customer engagement and retention initiatives within the iGaming sector. This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience.

Responsibilities:

• Monitoring the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.
• Proactively bringing up proposals for new activities, tests, new channels, and ways of working are key success criteria for this role.
• Analysing customer data to segment the player base effectively and target specific player groups with personalised communication.
• Creating and managing email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players.
• Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
• Managing communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement.
• Analysing player behaviour, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.
• Conducting A/B tests to optimise content and communication strategies and iterate based on the results.
• Collaborating with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.
• Ensuring all CRM activities comply with industry regulations and best practices.

Requirements:

• Proven experience in CRM or content writing role
• Turkish language fluency (a must have)
• Experience from the iGaming industry would be an asset
• Strong communication skills
• Strong analytical skills and proficiency in data-driven decision-making
• Familiarity with CRM software and marketing automation tools
• Creative thinking and the ability to develop engaging and personalized content
• A deep understanding of iGaming customer behavior and trends (an advantage)
• Knowledge of industry regulations and responsible gaming practices
• Results-driven with a strong commitment to achieving KPIs and targets
• Ability to work in a fast-paced and dynamic environment
• Strong organizational skills and attention to detail
  

Our offering:

• Competitive salary synonymous with skills and experience
• Performance and bonus structure dependent on achievement of set targets and personal performance (annually paid bonus)
• Career development opportunities
• Central London offices
• 22 annual paid leave days (excluding bank holidays)