Sales VP - Music, Live-Events, and Sports

Bookit· Bookit
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📍 Los Angeles, California, United StatesFull time

About this role

About Bookit

Bookit is revolutionizing the travel and loyalty industry as the next-generation B2B2C “super app” offering our brand clients and consumers unprecedented value on luxury travel as well as unforgettable VIP music, sports, and lifestyle experiences. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over three million brand partners. Envisioned as a “next-gen Expedia,” Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.

Learn more at Bookit.com

About the Role

Bookit is seeking an enterprise sales lead and account executive to drive growth within the music, entertainment, and sports vertical by securing and developing strategic partnerships with music labels, artist management companies, musicians, concert promoters, event venues, entertainment IP owners, professional sports organizations, leagues, and related fan ecosystem platforms.

This is a new business/hunter focused aimed at selling Bookit’s white-label platform, rewards technology, and experiential commerce offerings to sports and entertainment organizations looking to enhance fan engagement, loyalty, memberships, VIP experiences, rewards programs, and commerce initiatives.

The ideal candidate understands how music, entertainment, and sports organizations monetize and engage their fan bases and already has strong relationships across the music and entertainment ecosystem. Experience within sports organizations and properties is a plus.

What You’ll Do

  • Own enterprise sales efforts for Bookit’s Music, Entertainment, and Sports vertical.
  • Identify, source, pitch, negotiate, and close partnerships with:
    • Major and Independent Music Labels
    • Artist management companies
    • Talent agencies
    • Live-event management companies
    • Concert promoters and festival operators
    • Global entertainment groups
    • Pop culture event producers
    • Venue and hospitality operators
    • Professional sports teams and franchises
    • Sports leagues and governing bodies
    • Sports agencies and holding groups
    • Sports media and fan engagement platforms
    • College athletics programs

Strong preference will be given to candidates with existing relationships across the music industry, including labels, artist management organizations, promoters, venues, festivals, and entertainment platforms.

  • Sell Bookit’s white-label rewards and commerce platform into fan loyalty ecosystems.
  • Position Bookit as a solution for:
    • Fan loyalty and rewards programs
    • VIP experiences and hospitality
    • Member engagement initiatives
    • Co-branded travel and commerce offerings
    • Premium fan access and experiential rewards
  • Build relationships with executives across sponsorship, partnerships, innovation, marketing, loyalty, digital product, and revenue operations teams.
  • Develop customized partnership strategies and go-to-market opportunities for sports clients.
  • Work cross-functionally with internal product, marketing, partnerships, and operations teams to support onboarding and launch execution.
  • Maintain a strong outbound pipeline and manage long-cycle enterprise deal flow.
  • Represent Bookit at music, live-event, entertainment, and sports industry conferences, networking events, and partner meetings.

What We’re Looking For

  • 5-10+ years of enterprise sales, partnerships, or business development experience within the music, live-event, festival producer, sports, or entertainment industries.
  • Existing networks and relationships across music and live-event industry, including at labels, artist management companies, talent agencies, festival producers, live-event producers, venue management companies strongly preferred.
  • Additional networks and relationships across professional sports organizations, media companies, leagues, agencies, sports marketing firms, or related ecosystems are also welcome.
  • Proven experience closing complex partnership or SaaS/platform deals.
  • Strong understanding of:
    • Fan engagement and loyalty ecosystems
    • Sponsorship and partnership structures
    • Music, Entertainment, and sports business operations
    • Hospitality and experiential programs
    • Enterprise relationship management
  • Ability to navigate multi-stakeholder enterprise sales cycles.
  • Comfortable operating in an early-stage, fast-moving environment.
  • Excellent communication, presentation, and negotiation skills.
  • Experience with loyalty, fintech, travel, marketplace, SaaS, or white-label technology platforms is a major plus.

Compensation

  • Competitive base salary + uncapped commission structure
  • Equity participation potential
  • Significant growth opportunity within a rapidly scaling platform business
  • Medical, Dental, and Vision coverage offered

Why Join Bookit

  • Help define the future of fan loyalty, rewards, and experiential commerce.
  • Work at the intersection of sports, technology, travel, rewards, and crypto-enabled commerce.
  • Sell a differentiated platform with enterprise white-label capabilities and global inventory access.
  • Join a high-growth company building next-generation loyalty infrastructure for major brands and consumer ecosystems.

Frequently Asked Questions

Is the salary disclosed for the Sales VP - Music, Live-Events, and Sports position at Bookit?
The salary for this Sales VP - Music, Live-Events, and Sports role at Bookit is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Sales VP - Music, Live-Events, and Sports position at Bookit located?
This Sales VP - Music, Live-Events, and Sports role at Bookit is based in Los Angeles, California, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Sales VP - Music, Live-Events, and Sports role at Bookit full-time or part-time?
This is listed as a Full time position. It is posted as a Sales VP - Music, Live-Events, and Sports role in the Bookit department at Bookit.
Which team or department does the Sales VP - Music, Live-Events, and Sports at Bookit belong to?
This Sales VP - Music, Live-Events, and Sports position is part of the Bookit department at Bookit. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sales VP - Music, Live-Events, and Sports position at Bookit?
Click the "Apply Now" button on this page. You will be redirected to Bookit's official application portal hosted on workable where you can submit your application directly.
When was the Sales VP - Music, Live-Events, and Sports job at Bookit posted?
This Sales VP - Music, Live-Events, and Sports position at Bookit was posted on Jun 2, 2026. Apply as soon as possible — early applications are often reviewed first.
Sales VP - Music, Live-Events, and Sports
Bookit
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