Senior Manager - Commercial Campaign Planning
1cWkogd8purSPWZfcuHmCe· Commercial
About this role
We are looking for a highly strategic and execution-driven Senior Manager – Commercial Planning to lead integrated commercial campaigns, promotion planning, and omni-channel growth strategy for Makro’s Non-Food business.
This role will drive end-to-end commercial planning across promotion, event activation, CRM collaboration, and communication strategy — connecting trade, marketing, media, and store operations to maximize sales, traffic, and customer engagement.
Ideal candidates should have strong experience in retail commercial planning, trade marketing, FMCG, or modern trade environments, with the ability to manage cross-functional stakeholders and fast-paced campaign execution.
Responsibilities:
- Lead annual and monthly commercial campaign and communication planning for Makro and MakroPRO.
- Drive integrated campaign planning across:
- Promotion and Campaign Concept strategy
- CRM & targeted customer campaigns
- Activation & events
- Online/offline communication alignment
- Develop commercial calendar and GTM strategy aligned with sales targets and seasonality.
- Coordinate closely with Media, Monetization, Trade, CRM, and Operations teams.
- Analyze customer behavior, category trends, and campaign performance to identify growth opportunities.
- Lead cross-functional execution to ensure campaign readiness and operational excellence.
- Monitor campaign KPIs including sales uplift, traffic, ROAS, CVR, and basket growth.
- Prepare management presentations, business reviews, and executive summaries.
- Manage agency collaboration and campaign execution timelines.
- Bachelor’s degree in Business, Marketing,
- Strong understanding of retail and customer journey planning.
- Experience managing large-scale campaigns, promotions, and cross-functional projects.
- Strong analytical and strategic thinking capability.
- Excellent stakeholder management and communication skills.
- Experience working with CRM, media, or performance marketing teams is a strong plus.
- High ownership mindset with strong execution capability.
- Fluent in English communication.
Frequently Asked Questions
Is the salary disclosed for the Senior Manager - Commercial Campaign Planning position at 1cWkogd8purSPWZfcuHmCe?
The salary for this Senior Manager - Commercial Campaign Planning role at 1cWkogd8purSPWZfcuHmCe is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Manager - Commercial Campaign Planning position at 1cWkogd8purSPWZfcuHmCe located?
This Senior Manager - Commercial Campaign Planning role at 1cWkogd8purSPWZfcuHmCe is based in Bangkok, Bangkok, Thailand. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Manager - Commercial Campaign Planning role at 1cWkogd8purSPWZfcuHmCe full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Manager - Commercial Campaign Planning role in the Commercial department at 1cWkogd8purSPWZfcuHmCe.
Which team or department does the Senior Manager - Commercial Campaign Planning at 1cWkogd8purSPWZfcuHmCe belong to?
This Senior Manager - Commercial Campaign Planning position is part of the Commercial department at 1cWkogd8purSPWZfcuHmCe. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Manager - Commercial Campaign Planning position at 1cWkogd8purSPWZfcuHmCe?
Click the "Apply Now" button on this page. You will be redirected to 1cWkogd8purSPWZfcuHmCe's official application portal hosted on workable where you can submit your application directly.
When was the Senior Manager - Commercial Campaign Planning job at 1cWkogd8purSPWZfcuHmCe posted?
This Senior Manager - Commercial Campaign Planning position at 1cWkogd8purSPWZfcuHmCe was posted on Jun 5, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Manager - Commercial Campaign Planning
1cWkogd8purSPWZfcuHmCe
You'll be redirected to 1cWkogd8purSPWZfcuHmCe's official application page on workable.