Social Media - Content Creator

Content Creation and Optimisation:

• Develop, produce, and schedule compelling content for our diverse social media channels, including Facebook, LinkedIn, Instagram, TikTok, and YouTube. This role will support all the Rentokil, Initial and Mouldgone brands.
• Create and edit short-form video content specifically designed to go viral, driving brand awareness and generating quality leads. Monthly content will primarily be video (80%) and static imagery (20%).
• Proactively identify, engage, and manage collaborations with key influencers to broaden our brand's reach and enhance brand messaging. Ensure all partnerships deliver measurable results that align with our campaign objectives.
• Oversee the day-to-day management of all social media accounts, which includes developing a content calendar, crafting engaging captions, optimising hashtags, analysing performance metrics, and fostering community engagement.
• Maintain an up-to-date knowledge of the latest digital trends, particularly on platforms like TikTok and Instagram Reels, to ensure our content remains relevant and innovative.

Project Management and Campaign Briefs:

• Effectively prioritise and schedule content creation tasks, managing multiple projects concurrently to meet deadlines.
• Collaborate with cross-functional teams (Sales, Operations, Human Resources, Finance, SHE and Peer marketers across Asia) to coordinate campaign creation, share insights and align content with broader marketing strategies.
• Exhibit strong project management skills to ensure content production remains on track and achieves established objectives.

Email Marketing for Nurture Journeys:

• Create persuasive, compelling content for email landing pages as part of nurture journeys to enhance customer engagement.
• Leverage customer segmentation and buyer personas to craft personalized email content that drives conversions and aligns with customer journeys.

• Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
• Proficiency in video creation/editing tools such as CapCut, Canva, Adobe Premiere Pro, Video shooting.
• Mandatory to be native or fluent English speaker.
• Experience with basic website management (WordPress, Magnolia or similar platforms) and SEO knowledge preferred.
• Creative mindset with the ability to turn technical/industrial work into engaging content.
• Strong understanding of social media algorithms and content trends
• Ability to work independently and collaborate with a team.

QUALIFICATIONS & EXPERIENCE

• 1–3 years of experience in digital marketing, social media, or content creation (fresh grads with strong portfolios are welcome)
• Proven experience in digital content writing, with a strong portfolio of blog articles and web content.
• A portfolio that showcases your talent.

• 5 days work week - 8.30am - 5.45pm (After pass probation, you’ll be eligible for Friday hybrid work day)
• Located at McPherson Area, 10 min walk from Tai Seng MRT
• 16 days Annual Leave
• Annual Wage Supplement AWS
• Annual Salary Increment (performance based)
• In/ Out Medical &, Dental benefits, Insurance coverage