CRO & Marketing Automation Specialist

About Us...

Medetoné is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

Role Overview

We are seeking a dedicated and motivated CRO & Marketing Automation Specialist to join our growing team on a part-time basis, with the potential to transition into a full-time role in the future.

The ideal candidate will be a specialist in Conversion Rate Optimisation (CRO) with proven experience in e-commerce, preferably using Shopify. This role will focus on analysing user behaviour, improving website performance, increasing conversion rates, and implementing marketing automation strategies across multiple customer communication channels.

Key Responsibilities

• Analyse user behaviour, customer journeys, and website performance to identify opportunities for conversion rate improvement.
• Develop and implement data-driven CRO strategies to increase website conversions and enhance the overall user experience.
• Conduct A/B testing and analyse results to optimise landing pages, product pages, checkout flows, and other key conversion points.
• Monitor and interpret website analytics, providing actionable insights and recommendations to improve performance.
• Work closely with design, marketing, and development teams to implement optimisation initiatives.
• Develop and manage marketing automation campaigns across email, SMS, and WhatsApp channels.
• Identify opportunities to improve customer engagement, retention, and lifecycle marketing through automated customer journeys.
• Stay up to date with CRO, e-commerce, and marketing automation best practices and emerging technologies.

Skills & Experience

• Proven experience in a CRO-focused role within an e-commerce environment.
• Strong understanding of user behaviour analysis, customer journey mapping, and conversion optimisation.
• Experience with Shopify and e-commerce platforms.
• Proficiency in website analytics and reporting tools.
• Experience with marketing automation platforms and customer engagement tools.
• Knowledge of email marketing, SMS marketing, and WhatsApp marketing automation.
• Experience designing, implementing, and analysing A/B tests.
• Qualification or background in design is highly regarded.
• Strong analytical, problem-solving, and communication skills.

Why Work With Us?

At Medetoné, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.