SEO Expert ( Health care and Derma Clinic

This role is for one of the Weekday's clients

Salary range: Rs 450000 - Rs 650000 (ie INR 4.5-6.5 LPA)

Experience: 3+ yrs

Location: Noida , Gurugram , Delhi / NCR

Job Type: full-time

We are seeking a results-driven SEO Specialist to enhance online visibility, drive organic traffic, and improve search engine rankings across digital platforms. This role is ideal for someone who is passionate about search engine optimization, data analysis, and content strategy, with the ability to develop and execute effective SEO campaigns that generate measurable business growth.

The ideal candidate will work closely with content, marketing, and website teams to optimize digital assets, improve search performance, and identify opportunities to increase brand awareness and lead generation through organic channels.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve website visibility and organic search rankings.
• Conduct in-depth keyword research to identify high-value search opportunities and content gaps.
• Optimize website content, landing pages, metadata, and on-page elements to improve search engine performance.
• Monitor, analyze, and report on key SEO metrics, including traffic, rankings, conversions, and user engagement.
• Perform technical SEO audits and recommend improvements related to site structure, indexing, page speed, and mobile optimization.
• Collaborate with content and marketing teams to create SEO-friendly content that aligns with user intent and business goals.
• Track competitor performance, industry trends, and emerging search engine updates to maintain a competitive advantage.
• Implement and monitor local SEO strategies to improve online visibility and customer acquisition.
• Identify opportunities for backlink growth and authority-building initiatives.
• Continuously optimize digital marketing efforts based on data insights and performance analytics.

What Makes You a Great Fit

• Proven experience in Search Engine Optimization (SEO) with a strong understanding of on-page, off-page, and technical SEO practices.
• Expertise in keyword research, search intent analysis, and content optimization.
• Hands-on experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or similar platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Understanding of website performance metrics, ranking factors, and search engine algorithms.
• Experience collaborating with content creators, developers, and marketing teams to achieve SEO objectives.
• Knowledge of local SEO, lead generation, and customer acquisition strategies.
• Excellent communication, organizational, and project management skills.
• Ability to stay updated with evolving SEO trends, algorithm changes, and digital marketing best practices.
• Experience working with healthcare, wellness, beauty, skincare, or service-based businesses will be an added advantage.
• A proactive mindset with a strong focus on driving measurable growth through organic search performance.