SEO Analyst (Fully Remote)

Here's What You'll Be Doing Day-to-Day

SEO Roadmap Ownership — Execute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultant.
Answer Engine Optimization — Improve PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiences.
Content Strategy Development — Identify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housing.
Data-Driven Storytelling — Structure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insights.
Technical SEO Management — Monitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issues.
Market Page Optimization — Improve performance of city-level and market-specific landing pages while building SEO foundations for new market launches.
Authority Building — Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research.
Performance Reporting — Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholders.

Here's What You'll Need to Be Successful

AEO/GEO Expertise — Proven experience optimizing content and websites for AI-generated search experiences through structured data, entity development, and citation-focused content strategies.
Technical SEO Skills — Strong understanding of schema markup, crawl analysis, site architecture, Core Web Vitals, indexing, and technical auditing tools such as Screaming Frog or Sitebulb.
AI Workflow Experience — Demonstrated ability to use LLMs and AI tools to automate research, scale content production, streamline analysis, and improve operational efficiency.
Content Strategy Knowledge — Expertise in mapping content to search intent, developing content briefs, evaluating quality, and connecting SEO efforts to business outcomes.
Analytics Proficiency — Experience using Google Search Console, GA4, Ahrefs, Semrush, Moz, or similar platforms to measure performance and identify growth opportunities.
Project Management Ability — Strong organizational skills with the ability to manage multiple SEO initiatives simultaneously across technical, content, and authority-building workstreams.
Communication Excellence — Exceptional written and verbal English communication skills with the ability to create clear documentation, briefs, recommendations, and stakeholder updates.
Data Analysis Mindset — Ability to interpret performance data, identify trends, and translate insights into actionable strategies; SQL experience and familiarity with BI tools such as Looker Studio are a plus.

Interview Process:

• Your application will be reviewed for possible next steps by the Hiring Manager.
• If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
• If warranted, the next steps would be a video interview with our VP of Member Success for forty-five (45) minutes.
• If warranted, the net step would be a video panel interview with key stakeholders at PadSplit for one (1) hour. The panel interview will require a candidate to work on a content assessment where you will showcase your relative skills to the panel for discussion. 
• If warranted, then we move to offer!