Director Product Marketing

JOB DESCRIPTION

Director Product Marketing

Want to discover just how far your intellectual curiosity can take you? You’re in the right place.

For more than four decades, Axcelis Technologies has been at the forefront of innovation in semiconductor manufacturing technology. Chipmakers around the globe rely on our tools and process expertise to deliver the semiconductors that power modern life from smartphones and computers to cameras and cars. Our influence is global, with more than 30 offices worldwide, an installed base of thousands worldwide and a customer list that includes the world’s largest semiconductor manufacturers.

Our team is expanding, and we are currently hiring a Director of Product Marketing.

Responsibilities include the successful creation and implementation of the product marketing strategy.

• Defines the development of the company’s product(s) market requirements including product strategy, requirements, and value-based pricing to support market share growth and increasing margin.
  • Oversees market research and identifies customer needs.
  • Tracks and reports competitive product offerings and capabilities.
  • Leads the development of new product definition and business plans.
  • Leads product strategic planning process, including situation and strategy.

• Develops product marketing plan and materials to bring product(s) to market.
  • Successfully creates and carries out the product marketing strategy.
  • Develops product positioning to drive competitive advantage, revenue, and market share.
  • Develops value-based pricing strategies.
  • Creates market demand by collaborating, supporting, and enabling sales.
  • Collaborates and prioritizes customer demo requests, timing and data required.

• Defines tool configurations and options for sale, supports upgrade development for install base.
  • Owns product performance specifications and supports spec responses.
  • Defines tool configurations and options for sale.
  • Engages with customers and communicates customer feedback to engineering, manufacturing, and sales to enhance existing product(s) or product line(s).
  • Works with Core Team to implement product strategies to keep product relevant.
  • Supports upgrade development. Develops upgrade promotion and positioning in context with product roadmap.
  • Manages product life cycle including components and assemblies. Collaborates on transition strategies of install base to latest configuration.

BASIC QUALIFICATIONS:

• Minimum of 7 years’ product marketing management experience gained in the semiconductor equipment, device, materials, or capital equipment sector preferred.  Preference for individuals with device process and applications background in Advanced Logic, DRAM, or Foundry market spaces.
• Bachelor’s degree required, Technical Masters’ or MBA is preferred.
• Must be technology-minded, with excellent collaborative skills with the ability to lead and work effectively with cross-discipline teams across the business.
• Must have strong research skills and the ability to gain insight into the customers’ needs and experiences.
• Must have a demonstrable mix of creative and structured thinking and be able to execute effective marketing strategies.
• Is enthusiastic and determined to achieve increased market share and revenue growth for assigned products.
• Must be able to read, write, comprehend, and speak English sufficiently well to perform job functions.
• Willingness to travel. 35%

EQUAL OPPORTUNITY STATEMENT

It is the policy of Axcelis to provide equal opportunity in all areas of employment for all persons free from discrimination based on race, sex, religion, age, color, national origin, disability status, medical condition (including pregnancy), veteran status, sexual orientation, marital status, or any other characteristic protected by federal, state or local law.  Axcelis will provide reasonable accommodation necessary to enable a disabled candidate or employee to perform the essential functions of the position, unless the accommodation would create an undue hardship for the Company.
 

U.S. BASE SALARY RANGE

This base salary range reflects the typical compensation for this role across U.S. locations.

Our salary ranges are determined by role and level; individual pay is determined based on

multiple factors, including job-related skills, experience, relevant education or training, work

location, and internal equity. The range provides the opportunity for growth and progression as

you develop within the role.

Base pay is one part of our U.S. total compensation package which includes eligibility in the

Axcelis Team Incentive bonus plan, and comprehensive benefits package (for regular

employees working 20+ hours a week).